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The ability to manage vast amounts of data is crucial to a company's strategic success yet most data analysts time is spent on data preparation and wrangling. This means the data's true value and influence is either hidden, trapped or at best undercooked. To release the full potential of data requires strategic thinking and action but while there are plenty of avenues to learn about the operational aspects of working with data, very few touch on the strategic.
This workshop is perfect for early to mid career Data literate professionals and professionals who work with Data Analysts and Data Scientists.
This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:
*Understand the difference between data operations and strategy *Identify opportunities where you can/should be more strategic *Equip yourself with tools and tips to be more strategic *Help you communicate the value of data more effectively *Motivate you to think more strategically
This workshop will be completely live and online. In preparation, please download Zoom.
Marketing for the Greater Good: Incorporate Brand-Purpose in your Communications
Wednesday, 5 October
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