The Beauty Behind Storytelling

Thursday, 12 August

2 3 pm EDT

Philadelphia (Online)

Questions? Read our FAQs

The Beauty Behind Storytelling | August 12


Thursday, 12 August

2 3 pm EDT

GA Miami (Livestream)

Online Class
Regular Ticket

Questions? Read our FAQs

About This Workshop

This session is part of GA's BYOB X PTO Conference, a day of free workshops, and panel discussions around building your own brand and prioritizing. Check out the full schedule here!

Storytelling is one of the most powerful and influential methods of communication. An activation of emotional reaction through shared experiences and common differences is why people gravitate towards certain brands. It either speaks to their inner self, or it doesn't.

Storytelling is an art and science which requires an element of mastery to be applied effectively. The interesting aspect of this is that we share our stories every day. The art is knowing how to tell the story, while the science is discovering which components can help you activate a hypothesis before concluding your delivery. Join us to learn how to utilize this strategy for your cause.


  • Learn 6 tips to become an empathetic storyteller
  • Find out how you can operate from a place of transparency, authenticity, and purpose
  • Differentiate Functional Benefits, Collective Benefits, and Personal Benefits
  • Learn how to make the customers story your own to attract new faces

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.