Social Media Bootcamp | Winnipeg

About this class

This social media bootcamp introduces participants to the current social media landscape and explores how a social media platform can be used for maximum results (for brands as well as agencies). Attendees will leave with a detailed understanding of both the current social media landscape and how to evaluate which tool or social media platform is the best fit for their organization's strategic goals.

Topics to be covered will include: an overview of social media channels like Facebook and Twitter, current social media trends and their implications, how to tailor social media tools to your existing business strategies and social media tools for monitoring and ROI.

Case studies and tactics will be presented throughout the bootcamp and participants will gain hands on knowledge through breakout sessions about the relevance of social media presence.


  • Understand what types of social media platforms are available and how they are used
  • Look at case studies on effective use of social media
  • Learn best practices on how to engage your audience through your platform
  • Look at monitoring, research and engagement tools available to marketers and brands
  • Learn to evaluate social standing of a brand
  • Engage audience via social platforms
  • Examine social media engagement strategies
  • Learn tools and techniques to measure the effectiveness and ROI of your social media strategy
  • Measure effectiveness using free tools

Prereqs & Preparation

This workshop is for beginners. It is recommended that attendees bring laptops for the second and third sessions.

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