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Organic search optimisation has significantly changed over the last couple of years. Many SEO strategies and tactics which worked well before are no longer treated as acceptable and safe. Google is making over 500 algorithm updates per year. Mobile search is expected to overtake desktop search before the end of 2014. While all these changes take place in the SEO space websites grow in terms of size, technology, design, visitors and user expectations. Competition has become increasingly intense with innovative approaches to gain search engine visibility. Optimising a website addressing all these changes has been a real challenge. While following the basic SEO guidelines, on-page and off-page strategies are still important, a sustainable growth from organic search can only be achieved by following some strategies that go beyond the basics both from a technical and content standpoint.
If you already have a basic knowledge in SEO and the website(s) you manage requires an SEO strategy that goes beyond the basics you should definitely attend this class.