SEO E-commerce for Beginners | Boston

About this workshop

This course reviews the content-based, technical and offsite aspects of SEO necessary to succeed in the modern day e-commerce landscape. The course will begin with a refresher of basic SEO concepts and then turn toward discussing beginner and intermediate strategies for improving the organic visibility of e-commerce websites. The course will detail real life case studies, provide hands-on exercises and a high level of engagement with the instructor to ensure a reinforcement of concepts learned throughout the course.

Takeaways

By the end of the course students should be able to:

• Understand several tactics and strategies to apply to their own e-commerce website
• Perform a technical audit of an e-commerce website
• Create a content strategy for their website
• Be able to use tools necessary for maintaining high quality technical SEO
• Understand internal linking and its effect on e-commerce websites
• Have a deeper understanding of how search engines work

Prereqs & Preparation

• Recommend at least intermediate knowledge of general SEO concepts
• Familiarity with Google Search Console, ScreamingFrog and SEMrush/Ahrefs
• Basic understanding of web development concepts such as javascript, html & CSS (do not need developer experience)