A great product will almost never receive the recognition it deserves without a solid product marketing strategy. What can you do to launch a product successfully? Suited for small business owners, marketers looking to expand their knowledge or anyone interested in learning more, this interactive 3-hour session provides an introduction to product marketing for anyone interested in learning how product marketing can add the most value at every stage of a product’s lifecycle. Students will learn the fundamentals of research design, positioning, and launch strategies.
We will cover:
Please come to class with a product or service you would like to work on during class.
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