Product Marketing Fundamentals | Online | Online

About this workshop

This class is an introduction to product marketing for web technology products. We will cover:

• Market and User Research (Quantitative and Qualitative)
• Product Positioning
• Launch Plan and Strategy
• Post-Launch Surveys / Feedback Loops
• User Engagement and Community

Takeaways

• Identify opportunities to add value as a product marketer
• Define the value of customer research and how to design actionable research
• Create and use positioning to differentiate your product and impact marketing objectives
• Identify opportunities for strong product launches

Prereqs & Preparation

Please come to class with a product or service you would like to work on during class.