Product Marketing Fundamentals | Online | Online

About this workshop

A great product will almost never receive the recognition it deserves without a solid product marketing strategy. What can you do to launch a product successfully? Suited for small business owners, marketers looking to expand their knowledge or anyone interested in learning more, this interactive 3-hour session provides an introduction to product marketing for anyone interested in learning how product marketing can add the most value at every stage of a product’s lifecycle. Students will learn the fundamentals of research design, positioning, and launch strategies.

We will cover:

• Market and User Research (Quantitative and Qualitative)
• Product Positioning by promoting its unique selling proposition (USP)
• Launch Plan and Strategy include A/B testing
• Post-Launch Surveys / Feedback Loops to continually refine your marketing strategy
• User Engagement and leverage on the buzz in the Community

Takeaways

• Identify opportunities to add value as a product marketer
• Define the value of customer research and how to design actionable insights
• Create and use positioning to differentiate your product and impact marketing objectives
• Identify market opportunities for strong product launches

Prereqs & Preparation

Please come to class with a product or service you would like to work on during class.