Product Marketing Fundamentals | Online | Online

Attend the next event on Tuesday, 8 February.

About this workshop

This class is an introduction to product marketing for web technology products. We will cover:

  • Market and User Research (Quantitative and Qualitative)
  • Product Positioning
  • Launch Plan and Strategy
  • Post-Launch Surveys / Feedback Loops
  • User Engagement and Community


  • Identify opportunities to add value as a product marketer
  • Define the value of customer research and how to design actionable research
  • Create and use positioning to differentiate your product and impact marketing objectives
  • Identify opportunities for strong product launches

Prereqs & Preparation

Please come to class with a product or service you would like to work on during class.

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