Product Marketing Fundamentals | Online | Online
About this workshop
This class is an introduction to product marketing for web technology products. We will cover:
- Market and User Research (Quantitative and Qualitative)
- Product Positioning
- Launch Plan and Strategy
- Post-Launch Surveys / Feedback Loops
- User Engagement and Community
Takeaways
- Identify opportunities to add value as a product marketer
- Define the value of customer research and how to design actionable research
- Create and use positioning to differentiate your product and impact marketing objectives
- Identify opportunities for strong product launches
Prereqs & Preparation
Please come to class with a product or service you would like to work on during class.
