Product Marketing Fundamentals | Online | Online
About this workshop
A great product will almost never receive the recognition it deserves without a solid product marketing strategy. What can you do to launch a product successfully? Suited for small business owners, marketers looking to expand their knowledge or anyone interested in learning more, this interactive 3-hour session provides an introduction to product marketing for anyone interested in learning how product marketing can add the most value at every stage of a product’s lifecycle. Students will learn the fundamentals of research design, positioning, and launch strategies.
We will cover:
- Market and User Research (Quantitative and Qualitative)
- Product Positioning by promoting its unique selling proposition (USP)
- Launch Plan and Strategy include A/B testing
- Post-Launch Surveys / Feedback Loops to continually refine your marketing strategy
- User Engagement and leverage on the buzz in the Community
Takeaways
- Identify opportunities to add value as a product marketer
- Define the value of customer research and how to design actionable insights
- Create and use positioning to differentiate your product and impact marketing objectives
- Identify market opportunities for strong product launches
Prereqs & Preparation
Please come to class with a product or service you would like to work on during class.
