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Product Management Fundamentals | Two-day Evening Workshop

Business

$350 SGD each

Online
Tue, 6 August
5 8 am EDT
Thu, 8 August
5 8 am EDT

About This Workshop

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Over two live, three-hour sessions, you’ll learn the fundamentals of product management and get practice with the skills and methods that product managers use daily.

We’ll start by defining product management and looking at possible career paths within the field — there are a lot of different ways you could go.

From there, you’ll learn about the actual work a product manager does — things like identifying problems and crafting problem statements, affinity mapping to summarize customer feedback, introducing that feedback into product development, and determining market fit.

By the end of this workshop, you’ll have the tools under your belt to effectively apply some basic product management strategies, and a foundational knowledge of product management to keep building on.

Please Note: Registration for this workshop will close 24 hours before the scheduled start date.

Takeaways

  • Define the discipline of product management.
  • Explain various types of product management and review potential paths for a career in product management.
  • Identify the difference between a problem and a solution, and draft a problem statement.
  • Identify opportunities to introduce customer interviews into product development.
  • Use affinity mapping to summarize and analyze qualitative data.
  • Identify opportunities and techniques for experimenting and determining market fit.

Schedule

Product Management Fundamentals | Part One
Tuesday  5 8 am EDT
Product Management Fundamentals | Part Two
Thursday  5 8 am EDT

Preparation

  • This workshop is beginner friendly — no prior knowledge of product management necessary.
  • We’ll send an email one day before, and one hour before the workshop begins with the Zoom link.
  • There is no certificate for completing this workshop.
  • Reach out to help@ga.co with any questions.

About the Instructor

Kara was a Regional Product Manager at MasterCard focusing on digital payment acceptance, specifically QR codes across APAC markets. She started out as a Business Analyst launching wealth products across self-serve and assisted channels of wealth and has worked in various roles within the product team before moving into product development and management. Learning and education has been instrumental in her career transitions, and she hopes to help others in the same position as her!

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.