You’re full of ideas, but how do you know which are worth pursuing? Enter product management. Discover the basics of product development, product strategy, the product life cycle, and many more fundamental product management concepts in this course.
You’ll learn how to conduct market research, apply best practices when analysing user interviewers, and explore how PMs prioritise features for users and how the different types of minimum viable products (MVPs) can guide you to continued success. Products are constantly evolving, even after they’ve launched. It’s critical that product owners and product managers be able to measure their progress so that they can continue improving it.
This 6-hour Product Management 1-Day Fundamentals Course is the interactive and hands-on way to begin your product management journey. You will dive head first into various product management tools, skill up with exercises, and by the end of the day you’ll know how to head in the right direction quickly and efficiently using design thinking and product management strategies.
This workshop is for beginners. No prior knowledge or experience required.
NOTE: this class will not be recorded, however, slides will be sent within 7 days following the session.
Alan Rutter is the founder of Fire Plus Algebra. He oversaw the iPad edition launches of Wired, GQ, Vanity Fair, and Vogue in the UK, and has been working with Conde Nast International as product owner on a bespoke digital asset management system for their 11 global markets. Until November 2014, he worked with Guardian Masterclasses on curating and delivering new course strands and teaching their B2B data visualisation courses for clients, including Capita, the Financial Conduct Authority, the Home Office, Novartis, Haringey Council, and Gloucestershire Police Constabulary. Previously, Alan was the Online Editor at Time Out, having also worked as Acting Deputy Editor and Features Editor on the magazine. He has over 10 years previous experience of working for magazines, both online and in print.
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.