Product managers must understand and advocate for their customer to build and launch products that solve relevant problems. The way PMs approach this, however, can be quite different depending on who they’re building for. In this panel discussion, we will explore the ways product managers reach out to their audiences to build and launch great products, whether it is for a particular business segment or a wide consumer audience. Join us to learn the nuances in B2B and B2C product management from our experienced product panelists!