PR 101: Create a Buzz, Grow Your Business, Increase ROI | Los Angeles
About this class
“Contrary to common belief, the most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press.” -Barbara Corcoran, "Shark Tales: How I turned $1,000 into a Billion Dollar Business."
Publicity isn’t just for celebrities. Small businesses can use it to generate awareness of their company, products and people too by securing stories in local newspapers, business journals and on morning television shows. Publicity offers several benefits: - It’s cost effective. The only thing required is time and energy. - It has more credibility than advertising. Advertising is self-promotional. With publicity, a reporter, anchor or blogger endorses your company. - It has a long shelf life. Published stories can live on the Internet for years. - It can be re-purposed. You can distribute stories through your social media channels and secure reprints for your office, store wall, website, tradeshow collateral or new business proposals.
In this class, you'll learn what makes the news, how to identify the right reporter, how to craft your story and insider tips on how to pitch it to reporters, bloggers and television show producers to secure stories in newspapers, e-newsletters, blogs and even television. This class is ideal for, small business owners interested in helping boost their sales by generating awareness of their companies, products and/or services among their target consumers.
Takeaways
- Discover what makes news
- Learn how to identify the right reporter/producer
- Gain insider tips on how to structure your information and pitch it to reporters
Prereqs & Preparation
Own a small business and the desire to grow it