Personal Branding for Creatives

Personal Branding for Creatives | Tampa

About this workshop

This Personal Branding workshop offers steps and exercises to help develop a consistent personal brand. Your personal brand presentation is one of the most important tools you will use in obtaining a position in visual communication. It should say something about you—your style, your personality, your attention to detail, your range of talents, level of professionalism, etc. You are familiar with your areas of expertise. Your personal brand needs to accurately represent the type of designer you are, your strengths and your visual voice. Hiring managers and clients expect your personal brand and resulting marketing materials to demonstrate your abilities and the value these can bring to their businesses.


  • Conduct internal alignment exercises to refocus and clarify the overall goal you are trying to achieve.
  • Understand tools needed to develop a visual strategy that defines your personal brand experience.
  • Create a symbol, font, color and visual voice selection strategy.
  • Develop personal brand presentation deliverables.
  • Utilize practices discussed to make certain the workshop content continues to provide you value after completion.

Prereqs & Preparation

  • Proficiency in Adobe graphic design software
  • Please bring a laptop
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