Optimizing Websites and Landing Pages to Convert | Online

Past Locations for this Workshop

Optimizing Websites and Landing Pages to Convert | Online | Melbourne

Past Locations for this Workshop

About this workshop

Get clear on how to tell your brand story and present your company, product or marketing initiative in a concise way that resonates with your target audience. Your landing page, whether it’s for a standalone campaign or part of your company website, is oftentimes the first impression of your company and your calling card.

With website builders such as Squarespace and WordPress becoming more common, designing a beautiful website is easier than ever before. This makes the way you tell your story online even more critical. Come join us to work through exercises and real-life examples to create a compelling story online and leave with actionable advice and tools that will convert undecided visitors.

This workshop is perfect for: - Small business owners experiencing information overload when it comes to digital content creation - Sales & Marketing professionals preparing for upcoming marketing campaign launches - Startups preparing to launch a new website - Companies undergoing a rebrand or pivot and need to fine-tune/update their digital story - Individuals interested in digital marketing, content writing and UI/UX


  • Fluency in the do’s and don’ts of landing page content creation strategy

  • Guide to creating landing pages from scratch to drive conversions
  • Work through before-and-after examples of landing page content that converts
  • Experiment with A/B testing for headlines and sub copy to determine which performs better
  • Prereqs & Preparation


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