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In the always-on, always connected world the demand for digital marketing skills is greater than ever. Are you curious what digital marketing channels currently look like? Do you want to learn how marketers are engaging with their audiences? Are you considering a jump into the world of digital marketing and want to learn what it entails? Maybe you just want to get your head around the marketing jargon to determine how and where your business fits into the digital world.
Step into the world of digital marketing with General Assembly. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:
Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing course.
Students should walk away with an actionable understanding of the current digital landscape and how it can drive success and growth for their business:
Watch the following 5 videos (3 min total)
Objective-First Framework Video: https://generalassembly.wistia.com/medias/98gsiiel2k KPIs: https://generalassembly.wistia.com/medias/yw8lgn96nu Data: https://generalassembly.wistia.com/medias/yw8lgn96nu Metrics: https://generalassembly.wistia.com/medias/txz2po7aw2 Big data: https://generalassembly.wistia.com/medias/12cb6psj9a
Digital Strategy Manager,
Briana is a Queens-based digital marketer with nine years of professional experience and a love of building things. She spends her days at LaunchSquad, a PR and creative communications firm devoted to telling great stories. Briana is the head of their impact team and leads the development of content, social, and analytics strategies for clients like iHeartRadio, StubHub, Endgame, and Persado. Previously, she was on the client-side for A&E Networks, an NLP startup, and an independent film company.
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