How to Build a Data-Driven Marketing Stack in the Real World | Online

About this event

Marketers know that well-executed data-driven marketing is powerful and effective. But while it sounds great on paper, implementing a complete data-driven marketing stack can seem just out of reach for marketers who must adapt textbook best practices and "holy grail" concepts to the real world.

However, with pragmatism and planning, and armed with knowledge of the data-driven tools and techniques being deployed on the front lines, marketers can close gaps, begin making smarter decisions, and build momentum through positive feedback loops. In this talk, Myles Younger and Ben Rudolph of MightyHive, one of the world's fastest-growing programmatic ad buyers, draw from their experience as data-driven marketing practitioners and share strategic best practices as well as an in-depth walkthrough of the data-driven strategies used by leading brands.

Marketers will learn how to assemble the components of a successful data-driven digital marketing stack, from meaningful and trackable KPIs, to the technologies and techniques of campaign execution, to analytics that fuel better decision making.