Questions? Read our FAQs
Questions? Read our FAQs
Everyone wants to grow their business and make their websites successful. But how do you know if you are making progress to your goals? And how do you know what marketing activities are the most efficient and cost effective to pursue?
That is the job of analytics and Google Analytics in particular. Without analytics, strategies, goals and marketing are empty.
This class is perfect for marketing strategists looking to improve the performance of their websites.
You’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating your business.
The wellbeing of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the Coronavirus situation very carefully and will be adjusting delivery of our programs.
Due to the current health concerns in the greater Chicago area, all GA short-form (one day) classes, workshops and bootcamps through April 30 will temporarily be held online - including this one.
Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and Slack messaging apps. Registration for this class will close 1 hour prior to class start in order to allow all students ample opportunity to have the technology enabled.
Please contact email@example.com or (646) 678-2370 if you have any questions or concerns.
This course will occur completely online using Zoom and Slack. You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection. Pre-work and course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.
Chief Connector and Community Builder,
Heidi Massey is a freelance consultant through her company CommunityConnective. As a passionate connector, Heidi works with businesses and nonprofits, helping them to connect with their targeted audiences in digital spaces. She does this by working with her clients to create effective digital marketing and website strategies, and utilizing Google Ads and Facebook ads to increase sales and brand awareness for clients. Heidi is an ardent believer in the importance and value of data and Google Analytics, and has taught hundreds of people how to harness the magic of Google Analytics for their business or nonprofit.
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
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