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Free Intro to Digital Marketing Class Online | May 13

Rachel Denton Photo

Sr. Program Manager, Atlassian

About This Workshop

See the strategies that drive today’s biggest brands.

Step into the world of digital marketing with General Assembly. During our online introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

  • Break down the components of a digital marketing campaign.

  • Survey today’s digital marketing landscape and its career opportunities.

  • Learn to approach a marketing campaign by identifying your objectives first.

  • Get hands-on practice identifying key performance indicators (KPIs).

**Chart your own career path.* * Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online * Digital Marketing Circuit * or level up on the job in our on-campus * Digital Marketing

  • course.


  • This class is taken completely online
  • We will provide a link to the platform on the day of the class
  • This class requires a computer and strong internet connection

NOTE: A small percentage of participants may not receive emails from us due to some domains blocking our automated emails. If you do not receive sign in instructions within 1 hour of the livestream, please email and someone from our team will be sure to respond to you with sign in instructions right away.

About the Instructor

Rachel Denton Photo

Sr. Program Manager, Atlassian

Rachel is a resident of Austin, TX where she has built her career at tech companies of various sizes and stages, applying her strong aptitude for analytics and process to help implement data-driven solutions to complex business problems. Rachel has taken on many roles throughout her career, from engineering to marketing to operations, each enabling her to further explore her curiosity and passion for data and technology. She holds an MS in Environmental Engineering and a BS in Chemical Engineering from the University of Texas at Austin.

In her spare time, you will find Rachel attending or performing at an improv show at one of the many great theaters in town, or enjoying time out with friends and her dogs on an outdoor patio.

In recognition of her exemplary service in the classroom as both a Digital Marketing and Data Analytics Instructor, Rachel was selected as a member of General Assembly's Distinguished Faculty program. Rachel has been with General Assembly since 2016.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

Free Intro to Digital Marketing Class Online
Thursday, 13 May, 2021
1 3 pm EDT
Online (Online)

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