Thursday, 4 February
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Do you like receiving marketing emails? Didn't think so – and we bet your clients aren’t so enthusiastic either. In an age of digital distraction, when your customers are overwhelmed by hundreds of messages, how can we use email marketing successfully.
In this workshop, we will show you just that. By comparing live examples of traditional vs innovative email campaigns, we will introduce ethical ways you can grow your mailing list and revitalise your email marketing strategy without breaking the law or overwhelming people.
From May 2018 new EU data protection regulation comes into force, which will make most current email marketing practices, such as acquiring email lists, illegal. If you have been following a traditional email marketing strategy, you have less than 9 months to prepare for this major shift and adapt.
No need to prior knowledge of email marketing, although it’s beneficial if we do that. No laptops please (we’ll do some digital detox at the course!) Bring a pen and paper, so you can take notes and write your own copy of an email.
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