Digital Strategy Development using Google Analytics

Past Locations for this Class

Digital Strategy Development using Google Analytics | Melbourne

Past Locations for this Class

About this class

Using Google Analytics to build a strategy, review a strategy, or make any sort of business decisions is a challenge most marketers shy away from. Unclean data and missing tracking elements often limit the power of data and this class outlines practical advice on how to navigate Google Analytics to help gain insights from this data.

During this class, you will touch on best practice set-ups in Google Analytics, and then create a measurement plan around Google Analytics. The aim is to start making business decisions on data insights from Google Analytics and measuring marketing effects in each channel. Don’t get lost in the vast amount of data available, and know what to look at, for what & when.


Students will learn: - How to avoid data traps - How not to get lost in data - How to see the impact of business decisions in Google Analytics - How to use data jargon in simple business applications

Prereqs & Preparation

Basic knowledge of Google Analytics is ideal and if you have an existing Google Analytics profile can be brought along to class with admin rights.

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