Digital Marketing for Entrepreneurs | Online

About this workshop

Are you trying to get some ground under your feet when it comes to marketing your startup or small business?

Growing your business requires a strong, thoughtful and cohesive brand identity and digital marketing plan.

Learn the important tools and tricks to get your ideas off the ground with a quality marketing campaign.

We’ll apply some of the time-tested practices of direct marketing to develop a foundation that you can take away and execute on your own.

Takeaways

Hosting and domain info- Why you need to own your domain

Creating a website- Creative and SEO best practices/strategies

Developing your ideal customer profile

Identifying your unique selling proposition- Why are you different and why should they buy from you?

How to decide where to spend your marketing budget- Which marketing channels make the most sense for what you do?

Project management & outsourcing- Do what you do best and learn how to maximize your time and resources

Software and tools- Helpful tools you can use that are (mostly) free

Measuring success- How to track your progress and goals using the principles of direct marketing

Prereqs & Preparation

Please bring a laptop to class.