Digital Marketing for Entrepreneurs

Atlanta Campus

GA Atlanta, Ponce City Market
675 Ponce De Leon Avenue NE, 2nd Floor
Atlanta GA 30308

Past Locations for this Workshop

Digital Marketing for Entrepreneurs

Atlanta

Atlanta Campus

GA Atlanta, Ponce City Market
675 Ponce De Leon Avenue NE, 2nd Floor
Atlanta GA 30308

Past Locations for this Workshop

About this workshop

Are you trying to get some ground under your feet when it comes to marketing your startup or small business?

Growing your business requires a strong, thoughtful and cohesive brand identity and digital marketing plan.

Learn the important tools and tricks to get your ideas off the ground with a quality marketing campaign.

We’ll apply some of the time-tested practices of direct marketing to develop a foundation that you can take away and execute on your own.

Takeaways

    Hosting and domain info- Why you need to own your domain
    Creating a website- Creative and SEO best practices/strategies
    Developing your ideal customer profile
    Identifying your unique selling proposition- Why are you different and why should they buy from you?
    How to decide where to spend your marketing budget- Which marketing channels make the most sense for what you do?
    Project management & outsourcing- Do what you do best and learn how to maximize your time and resources
    Software and tools- Helpful tools you can use that are (mostly) free
    Measuring success- How to track your progress and goals using the principles of direct marketing

Prereqs & Preparation

Please bring a laptop to class.

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