Digital Marketing 101: Bringing Awareness to Your Brand | FREE Livestream | December 10

Free
Friday, 10 December, 2021
12 2 pm EST
Online

About This Workshop

Welcome to Free Fridays!

Our Free Friday Livestreams are here to give you a bite-sized sample of what you’ll learn in our Workshops, Part Time and Immersive courses.

Are you looking to cultivate brand awareness using today’s best digital marketing practices, but aren’t sure where to start? This Digital Marketing 101 Livestream is perfect for you!

In this free, two-hour livestream tutorial, you’ll explore the components of brand building. Then, see how modern marketers use the Objective-First Framework to drive successful campaigns using content, email, social media, paid advertising channels, and more. All in real time, taught by an industry expert in digital marketing.

Join us for Digital Marketing 101 to learn the basics and gain the digital skills you need to successfully run your first digital marketing campaign!

As an added bonus, a member of our Admissions Team will be joining this livestream to talk to you about the enrollment process for our Part-Time and Immersive courses, and answer your questions regarding course pacing, payment options, career development, and more!

What will the livestream learning experience be like?

  • Ask questions and build your online network by interacting with fellow classmates and an expert instructor —all in real time via live chatbox and Q&A.
  • Complete optional classwork to give you a hands-on taste of the subject.
  • Learn new skills in the comfort of your own home, or on the go! All participants will be automatically muted with no video.

Takeaways

  • Understand how digital marketing can help a business drive their bottom line.
  • Learn different tools and strategies used in digital marketing today.
  • Describe and understand the Objective-First Framework as a marketing tool.
  • Practice applying the Objective-First Framework to a real world example.

Preparation

  • Digital Marketing 101 is taken completely online, and requires a computer and a strong internet connection.
  • We will provide a Zoom link on the day of the class. NOTE: Some domains block our automated emails, so If you don’t receive sign-in instructions within 1 hour of the livestream, please reach out to help@generalassemb.ly, and we’ll send sign-in instructions right away!

About the Instructor

Steph Parker Photo

Director, Digital Strategy, Digitas Health

Steph is a digital strategist who has worked in some of the largest advertising and public relations firms in the world over the last decade, launching campaigns for brands like Novartis, Bethesda Softworks, Carnival Cruise Line, and Fitbit. Her focus on the intersection of data and content earned her a nod from Forbes as a 30 Under 30 in 2013. Since then, she has been featured in Digiday, The Huffington Post, and Ragan's PR Daily, and speaks at conferences and universities on both sides of the pond.

As an American expat, she taught for several years with General Assembly at their Boston campus before moving to London in 2017. She has a breadth of experience working with clients of all sizes and industries in both American and global markets, and loves bringing real-life case studies into the classroom to share with her students.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

Join Us
By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.
Can't Make It?
Follow this workshop to get an email the next time it’s scheduled.
Sign-up not required
Follow
Spread the Word

You May Also Like

Can't Make It?

Follow this workshop to get an email the next time it’s scheduled.

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.
Join Us
By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.