Designing a Strategic Business Narrative for Your Brand

London Campus

GA London, The Relay Building
1st Floor, 114 Whitechapel High Street
London

Past Locations for this Workshop

Designing a Strategic Business Narrative for Your Brand | London

9
Attend the next event on Tuesday, 9 February.

London Campus

GA London, The Relay Building
1st Floor, 114 Whitechapel High Street
London

Past Locations for this Workshop

About this workshop

Strategic narratives are a form of storytelling, and like all good stories, they need a compelling plot, characters, a climax, and a conclusion. A strategic narrative centres on leaders’ ability to articulate a clear and compelling vision and strategy for the future of the organisation. Rather than focusing on the company’s products or services through a series of bullet points and clip art in a PowerPoint deck, a powerful strategic narrative paints a picture of how a company’s past, present, and future fit together in a broader strategy context.

The workshop will walk the attendees through all steps required to design a strategic business narrative for your company using storytelling techniques from film and other narrative arts.

Takeaways

In this class you will learn:

  • Why storytelling is still one of the most important skills to master and how it can be applied to strategy and business
  • The biggest mistakes most startups and enterprises make when presenting their business
  • Basic storytelling techniques
  • A framework for aligning your team around a strategic narrative
  • How you can create a compelling pitch for your company and products
  • Ways you can present your brand's story to prospects, employees, talents, media and investors

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.