Content Marketing For Beginners
18

Wednesday, 18 December

6 8:30 pm AEDT

GA Market St

The Podium Building, Level 2, 1 Market Street
Sydney, NSW 2000
$60 AUD
Regular Ticket
$60 AUD
Total

Questions? Read our FAQs

Content Marketing For Beginners | December 18

Christopher Melotti Photo


Marketing, Social Media and Copywriting Aficionado, Founder of Melotti Media

18

Wednesday, 18 December

6 8:30 pm AEDT

GA Market St

The Podium Building, Level 2, 1 Market Street
Sydney, NSW 2000
$60 AUD
Regular Ticket
$60 AUD
Total

Questions? Read our FAQs

About This Class

Content Marketing has become the biggest buzzword in digital marketing, but very few people really know how to integrate content into their brand in a cohesive, strategic, and optimised way.

In this class, we’ll cover the need-to-know aspects of creating and executing a content marketing plan, from creating a style guide to setting an editorial calendar, to measuring performance.

The goal: you walk away with a clear picture of what content can do for your brand, and what you can do to get started using it.

Takeaways

  • Learn how and why producing original content can benefit your brand
  • Learn how to create continuous, unique content that both engages readers and achieves your business goals
  • Learn the three steps to approaching content strategy:
    1. What type of content should your brand create?
    2. How should you speak to your customers/readers?
    3. How do you create a map/plan for your content?

Preparation

  • Some knowledge of marketing is helpful, but not required
  • Laptops not necessary, slides will be made available to attendants.

About the Instructor

Christopher Melotti Photo

Marketing, Social Media and Copywriting Aficionado,
Founder of Melotti Media

Christopher Melotti is a Marketing, Social Media and Copywriting Aficionado who lives by the motto "Continually challenge, consistently grow, constantly humbled, confidently show." He owns his own Copywriting and Marketing consulting business, Melotti Media (www.melottimedia.com.au), where he works with a wide range of clients from Insurance, to Real Estate, Agency, Web Design, Logisitcs, Financial and many more. He also runs TheCopywritingBlog.com.au, is a published author, and won the Chief Marketing Officer (CMO) of the Year award in 2017.

Christopher possess a solid range of Marketing experience including strategy, digital, social media, content writing, creative, promotion and communications, having personally initiated, developed and launched several successful Marketing campaigns across a diverse range of industries, for which he was awarded the 2015 Australian Marketing Institute’s (AMI) Highly Commended Future Leader Award for Marketing excellence.

He holds a Bachelors Degree in Commerce and Marketing, a Masters Degree in Commercial and Business Law, and has commenced an MBA. He has a creative energy and enthusiastic flair, with a strong belief in entrepreneurial spirit and professional respect.

One of his major passions is presenting and teaching people so they can profit off his experience, which is why people enjoy attending and hold him in such high regard.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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