Bringing Your E-Commerce Product Idea to Concept | Washington, D.C.

About this class

There is an emerging trend of direct-to-consumer sales happening in the Internet retail space, with many other industries having already experienced tremendous success with it. Warby Parker, Bonobos, DollarShaveClub.com, Nasty Gal, Indochino, Chloe & Isabel, Frank & Oak, Beachmint, Shoedazzle, and ModCloth are just a handful of the companies currently capitalizing on this trend, generating over a billion dollars in revenue collectively in 2012.

This class will introduce you to the necessary ingredients in starting an e-commerce business, including generating, validating, and refining ideas for a new product. We’ll cover the development from idea generation, opportunity, recognition, entry strategy, and growth to get you on the path to a successful launch.

Takeaways

• How to effectively research and develop your product.
• Understand the basic process and tools to test your hypothesis and build your site.

Prereqs & Preparation

Please bring a laptop.