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Breaking into the Chinese Market with Social Media and Marketing | Online | Manchester

About this workshop

This workshop aims to be a introduction on how you and your brand can take advantage of the ever growing Chinese opportunity, whether it is the millions of Chinese living and visiting Australia, or the 1.4 billion Chinese consumers in mainland China.

We will go through everything from understanding the Chinese consumer, to covering all the various Chinese social media platforms like WeChat, Weibo, Little Red Book and Douyin.

You will learn from many case studies and insights gathered from over 8 years of working with brands.

There will also be a 30 minute Q & A for you to ask any questions you have regarding Chinese marketing.


  • Learn about the Chinese opportunity in Australia and China, now and into the future.
  • Learn the basics of Chinese consumer behaviour.
  • Learn the basics of popular Chinese social media platforms in 2020 -
    • WeChat
    • Weibo
    • Little Red Book

  • Learn different strategies to grow your brand, from organic to paid

Prereqs & Preparation

This workshop will be completely live and online. In preparation, please download Zoom and Slack.

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