Benchmark Your Team

GA’s rigorous assessments help advance your company’s tech skills. Our tools identify strengths and weaknesses that guide custom learning plans designed for high impact.

  1. Assess competencies in data, digital marketing, and web development relative to the highest industry standards.
  2. Invest resources and guide training based on assessment results and data.
  3. Measure improvements over time to track success and remediate where needed.
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Developed With Industry Leaders to Keep Your Company Competitive

We’ve partnered with global authorities like L’Oréal, Google, IBM, Medium, Universal McCann, Bonobos, Priceline, and more to pinpoint today’s most crucial digital skills.

Onboard

Know Your Team


Benchmark your workforce's technical competencies against industry standards in digital marketing, coding, and data.

Hire

Know Who You’re Hiring


Assess the skills of potential job candidates to speed up your talent search and hire the right person for the role.

Reskill

Robust, Time-Boxed Tests


Gain a holistic view into your employee’s current capabilities with incisive questions that guide the creation of custom learning paths.

Assess

Data-Driven Score Reports


Set goals based on real facts. Recommended learning paths are delivered to both employers and test-takers.

Upskill

A Range of Training Options


We accommodate your preferred learning modality: at your office, at your GA campus, online via the myGA platform, or a blend.

Lifelong Growth

Ongoing Learning


Re-assess team members post-training to measure progress and improvement. If necessary, remediate and optimize learning plans.

Know — and Grow — Your Team

Start strengthening your business by assessing your team.

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Fill out your contact information below to get in touch about General Assembly's Credentials program.

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"The best assessment I've seen. It was well put together and covered a lot of what a front-end developer actually does."

John Masse, Director of Front-End Development, Priceline

GA Assessments Has Helped Tens of Thousands of Professionals Reach Their Potential

We’ve optimized talent across major Fortune 500 companies, growth stage startups, and everything in between.

GA Benchmark Assesstment

The Big Picture

Shaped By Today’s Changing Digital Landscape


We’ve collaborated across a range of industries to distill key skills for success in data (analysis and science), web development (front- and back-end), and digital marketing roles.

 

Our assessments are not one-size-fits-all. Whether analyzing a coding test or SQL abilities, each evaluation is designed to focus on a specific field’s key priorities.

GA Benchmark Changing Landscape

Deep Dive

Inside Our Digital Marketing Level 1 Assessment


GA’s DM1 assessment offers insight into today’s key competencies in six major areas: digital advertising, engagement marketing, content marketing, mobile marketing, social media, and multichannel marketing.

 

Through 45 minutes of select response questions — including multiple choice, fill-in-the-blank, and drag-and-drop — we're able to determine the test taker's aptitude for supporting digital marketing campaigns.

DM1 Report

Smart Solutions

Personalized, Data-Driven Analysis


We evaluate 100+ aspects of each candidate's work and show their scores in context of peer benchmarks, helping you identify top candidates and improvement opportunities.

 

After individuals complete the scenario-based assessment for their topic, our team provides a post-assessment intelligence report. This allows both test-takers and employers to see score data, full analysis, and recommended next steps for your learning paths.

Try Our Assessments — Free

Register to receive 30 complimentary assessments for your team.

“The transformation of marketing in the digital era is powered by allowing team members and candidates the opportunity to benchmark themselves against the best marketers worldwide.”

Marie Gulin, CMO, L’Oreal USA

Benchmarking L’Oreal’s Global Workforce

How the cosmetics leader leveraged our assessment-led learning strategy to get their marketing team ahead.

Challenge

CHALLENGE

Determining a Global Team’s Effectiveness


With a huge workforce around the world, cosmetics company L’Oreal had no transparency into the competencies of their own marketing team. Were they leveraging vital skills like data, SEO, and social media effectively?

 

Their first priority: to gauge their workforce’s digital skills to ensure they were relevant and competitive. The next: to get lagging employees up-to-speed — fast.

SOLUTION

Targeting, Then Fixing, Talent Pain Points


More than 5,000 employees took GA’s digital marketing assessments. Our team then used results to build personalized learning paths, focusing on topics such as data literacy and campaign performance optimization.

 

Our experts provided training both at GA campuses and L’Oreal offices. Individuals also learned online via myGA, a dynamic platform with interactive videos, industry case studies, solve-along scenarios, and more.

Benchmark

IMPACT

Reaching Their True Digital Potential.


Through data-driven learning, team members adapted to fast-changing practices and consumer behavior.

 

GA’s customized programs also allowed employees to focus only on areas that needed the most improvement — saving both time and money. Now, their marketing team is equipped with the tools and techniques they need to compete effectively.

Connect With Us

Our team will get you started with a free assessment trial.

Learn More

GA Credentials Request For Information

Fill out your contact information below to get in touch about General Assembly's Credentials program.

First Name - Required
Last Name - Required
Company Name - Required
Company Department - Required
Job Title - Optional
Phone Number - Optional
Can spam opt-in checkbox