General Assembly Enterprise

Build a Digital-First
Marketing Team

Equip marketers with cutting-edge skills to tackle business problems in the modern economy.

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Marketing is Changing — and Fast

marketing
Reaching customers with the right message in the right channel has never been more complex. Amid this change, persistent skill gaps in marketing make it challenging to level-set teams and meet business needs. Companies must train marketers — from junior practitioners to senior executives — in analytics, automation, customer insights, and digital mindsets to capitalize on the latest technologies and win in the marketplace.

  • 74

    Percentage of executives who believe marketing faces a major talent shortage.

    Statistics source: The Economist Group, Perpetual Evolution, 2019.

  • 41

    Percentage of marketers who feel properly equipped for the digital age.

    Statistics source: Kantar and the American Marketing Association, Modern Marketing Learning for the Future.

  • 34

    Amount digital-native marketers outscored nondigital-native marketers in GA’s Certified Marketer Level 1 (CM1) assessment.

    Statistics source: General Assembly, The State of Skills: Marketing 2020.

Top Marketing
Organizations
Choose General
Assembly

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Industry-Validated Curriculum Informed by Business Leaders

Upskill and reskill employees with fresh, premium content that incorporates best practices and insights from industry leaders like the Marketing Standards Board.

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A Data-Driven, Targeted Approach to Corporate Learning

Work with GA experts to benchmark skills and craft holistic marketing programs that target your business needs and transform employees’ day-to-day work.

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Flexible, Best-in-Class Solutions Delivered at Scale

Train teams of all sizes anytime, anywhere while measuring impact at every stage of the learner’s journey with proven engagement strategies.

Innovative Solutions Built for Marketers

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Develop digital mindsets, boost technical capabilities, and target core business goals with our industry-vetted assessments, workshops, and courses. Use GA’s blended approach to build foundational marketing skills across roles, help teams execute and measure campaigns, remove silos between departments, and more.
Explore our robust enterprise marketing solutions — from industry-leading assessments to short-form and week-long programs — delivered onsite, online, at one of GA’s 30+ campuses, or via our dynamic myGA platform.

Core Marketing Workshops

Upskill marketing practitioners and leaders
with deep-dive sessions.

Leading With Customer Insight

  • Instructor-Led

  • Onsite or Remote

  • ~14 hours

Equip teams with a customer-centric mindset that enables them to deliver the right marketing message at each stage of the customer journey.

Getting the Most From Creative Partners

  • Instructor-Led

  • Onsite or Remote

  • ~14 hours

Forge successful partnerships with creative teams and agencies through a shared customer-first mindset and improved collaboration.

Applying Data-First Marketing

  • Instructor-Led

  • Onsite or Remote

  • ~14 hours

Level up your team’s data sophistication, empowering marketers to measure what matters, derive insights, and make data-driven decisions.

Exploring the AdTech Ecosystem

  • Instructor-Led

  • Onsite or Remote

  • ~14 hours

Modernize your marketing practice with the latest tools to help you interpret data, target customers, and automate processes.

Workshop Add-Ons

Pair any of the core marketing workshops
with a specialization.

Accelerating Growth Through eCommerce

  • Instructor-Led

  • Onsite or Remote

  • ~7 hours

Leverage digital channels and conversion tactics to boost online and in-store sales and get products to market faster.

Bringing Content Marketing Into Focus

  • Instructor-Led

  • Onsite or Remote

  • ~7 hours

Equip marketers with the skills to develop a content strategy and cadence that ties back to the customer journey and business objectives.

Refining Your SEO Strategy

  • Instructor-Led

  • Onsite or Remote

  • ~7 hours

Develop a comprehensive understanding of the “nuts and bolts” of search and create an SEO strategy that delivers measurable results.

Marketing Literacy

Benchmark and build digital literacy
across marketing teams with industry-
backed assessments and rigorous
courses.

Certified Marketer Assessments

  • Timed

  • Online

  • 1 Hour

Leverage an objective measure of marketing skill to test and benchmark talent and guide hiring and training decisions.

Certified Marketer Learning Paths

  • Self-Paced

  • Online

  • 10+ Hours

Give busy marketers access to self-paced skills training that pairs with assessments and builds fluency in critical areas.

Marketing Accelerator

  • Instructor-Led

  • Onsite or Remote

  • ~40 hours

Provide teams with a comprehensive understanding of modern marketing strategy, data, and tools.

Download the Full Catalog

Get all the details about our flexible training solutions that can move your company forward.


Invest in Talent With Our Assessment-Led Approach

Get marketers up to speed with world-class solutions contextualized for your business needs.

  • Assess Skill Levels Across Teams + Roles

    Benchmark employees against 50K+ assessment takers to determine knowledge gaps, track progress, and certify marketing talent.

  • Design Dynamic Programs for Modern Marketers

    Work with our Learning Experience Architects to build a holistic understanding of your needs, and develop unique, contextualized lessons that can be delivered globally, at scale.

  • Impact Your Company’s Bottom Line

    Transform your marketing team’s daily work through applied learning, hands-on experience, and real-world case studies they can immediately apply on the job.

Client Stories

Discover What Marketers Say About GA

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To stay ahead in our hyperconnected world, marketing organizations must future-proof their workforce with investments in digital skills like audience segmentation, attribution, and programmatic advertising. We work with some of the world’s largest brands — including over 40 of the Fortune 100 — to deliver workshops and courses that provide hands-on experience and real-time feedback.

P&G Upskills Brand Builders Across Four Continents

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Consumer packaged goods powerhouse Procter & Gamble (P&G) wanted to build a more transparent and data-driven media supply chain — starting with its own marketers.

Challenge

P&G needed digitally-savvy marketers who could run multi-channel campaigns and understand how media spend is purchased, evaluated, and optimized.

Solution

In partnership with GA, P&G created a talent pipeline from its existing employee base by offering individuals flexible, multi-format training programs through its Performance Marketing Academy.

“To help us learn in this startup-like ecosystem...we also invested heavily in capability training. We brought in General Assembly, a company that teaches practical technology skills like data analytics and SEO so that we could continue to learn and have the skills to be more hands-on.”

Leigh Radford,
Vice President and General Manager, P&G Ventures
Quote source: Forbes, Big Firms Can't Innovate: How P&G Ventures Is Dispelling the Myth.

L'Oréal Invests in Digital
Skills to Boost Competitive Edge

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Global retailer L’Oréal needed to accelerate eCommerce growth by building a company-wide vocabulary for the digital age.

Challenge

To remain competitive with digital-first startups, L’Oréal set out to generate significant revenue in its eCommerce channels, leverage data to personalize recommendations, and increase brand loyalty with customers.

Solution

L’Oréal partnered with GA to benchmark 7,000+ individuals worldwide with CM1. To date, marketing and finance employees have completed 25,000+ hours of online training in digital marketing, and 15 in-person workshops have been rolled out globally.

“With CM1, we have a unique opportunity to develop a widely recognized marketing expertise standard. This is for us a powerful assessment and empowerment tool.”

Jean-Claude Le Grand,
Chief Human Resources Officer, L'Oréal
Quote source: L’Oreal, L’Oreal and General Assembly Set New Standard to Measure Marketing Skills in the Digital Age.
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Meet the Marketing Standards Board

Formed with CEOs, CMOs, and other top marketing executives at the world’s leading companies, the Marketing Standards Board sets industry-backed benchmarks, facilitates hiring and career development, and defines excellence in the field.

Together with the Board, we built the Marketing Career Framework to explain key functions that are applicable across all industries, company sizes, and stages of the business lifecycle.

  • team
    Andrew Stephen

    L’Oréal Professor of Marketing and Associate Dean of Research - Saïd Business School, University of Oxford

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    Benjamin Harrell

    Chief Marketing Officer - Priceline

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    Gail Horwood

    Chief Marketing Officer - Kellogg North America

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    Geoffrey Sanders

    Senior Vice President of Growth, Analytics & eCommerce - Casper

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    Gretchen Saegh-Fleming

    Chief Marketing Officer - L’Oreal USA

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    Joseph Thompson

    Co-Founder/COO - KITS Eyewear

    Operating Partner - Hardy Capital

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    Joy Howard

    Chief Marketing Officer - Dashlane

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    Marie Gulin-Merle

    Vice President of Global Ads Marketing - Google

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    Marla Kaplowitz

    President and CEO - 4A's

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    Matthew DelRe

    Managing Director of Cross Product Solutions - Google

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    Meg Sloan

    Acting Chief Marketing Officer - One Finance

    Entrepreneur in Residence - Foundation Capital

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    Micky Onvural

    Chief Executive Officer - Bonobos

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    Seth Rogin

    Chief Executive Officer - Magnolia Media Partners

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    Vikram Bhaskaran

    Head of Strategic Partnerships - Pinterest

Discover the Trends Transforming the Field

We collaborate with business leaders around the globe to produce fresh insights that address evolving consumer behaviors, disruptive technologies, and breakthrough ideas in marketing. From Big Data to automation, explore eye-opening findings on where the industry is headed, and how to prepare for what comes next.

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The State of Skills:
Marketing 2020

Explore key takeaways from our analysis
of 20,000+ Certified Marketer Level 1
(CM1) assessment results, and how
companies can prepare talent for
marketing in the digital age.

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Using Standards to Align Talent and Employers

Learn how CM1 — created in partnership with the Marketing Standards Board — is being used as a standard in the career development and hiring process.

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Putting the Future of Work in a Global Context

Discover how six countries are using innovative skill-building programs and policy initiatives to overcome skill shortages in the age of automation.

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Rethinking the Build vs. Buy Approach to Talent

Dive into case studies from industry leaders like Adobe and Bloomberg, including tried-and-true best practices for implementing upskilling and reskilling programs in your organization.

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Let’s work together to give your team the digital mindsets and skills they need to take on new challenges.

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