
Marketing is Changing — and Fast

Equip marketers with digital skills your business needs to reach today's modern customer.
Contact UsPercentage of executives who believe marketing faces a major talent shortage.
Statistics source: The Economist Group, Perpetual Evolution, 2019.Percentage of marketers who feel properly equipped for the digital age.
Statistics source: Kantar and the American Marketing Association, Modern Marketing Learning for the Future.Amount digital-native marketers outscored nondigital-native marketers in GA’s Certified Marketer assessment.
Statistics source: General Assembly, The State of Skills: Marketing 2020.Upskill employees with fresh, premium content that incorporates best practices and insights from industry leaders like the Marketing Standards Board.
Work with GA experts to benchmark skills and craft holistic marketing programs that target your business needs and transform employees’ day-to-day work.
Train teams of all sizes anytime, anywhere while measuring impact at every stage of the learner’s journey with proven engagement strategies.
Benchmark and build digital literacy
across marketing teams with industry-
backed assessments and learning
paths.
Timed
Online
1 Hour
Leverage an objective measure of marketing skill to test and benchmark talent and guide hiring and training decisions.
Self-Paced
Online
Self-Paced
Give busy marketers access to self-paced skills training that pairs with assessments and builds fluency in critical areas.
Get all the details about our flexible training solutions that can move your company forward.
Download our catalog for France here.
Leverage our Certified Marketer Assessment to understand the existing skill sets of your marketing team.
Post-assessment deploy the Certified Marketer Learning Paths, which are personalized to the needs of each learner.
Validate efficacy of the Certified Marketer solutions by reassessing your marketers post-learning path.
A powerhouse Fortune 100 CPG Company wanted to build a more transparent and data-driven media supply chain — starting with its own marketers.
Fortune 100 CPG Company needed digitally-savvy marketers who could run multi-channel campaigns and understand how media spend is purchased, evaluated, and optimized.
In partnership with GA, Fortune 100 CPG Company created a talent pipeline from its existing employee base by offering individuals flexible, multi-format training programs through its Performance Marketing Academy.
“To help us learn in this startup-like ecosystem...we also invested heavily in capability training. We brought in General Assembly, a company that teaches practical technology skills like data analytics and SEO so that we could continue to learn and have the skills to be more hands-on.”
Global retailer L’Oréal needed to accelerate eCommerce growth by building a company-wide vocabulary for the digital age.
To remain competitive with digital-first startups, L’Oréal set out to generate significant revenue in its eCommerce channels, leverage data to personalize recommendations, and increase brand loyalty with customers.
L’Oréal partnered with GA to benchmark 7,000+ individuals worldwide with CM. To date, marketing and finance employees have completed 25,000+ hours of online training in digital marketing.
“With CM, we have a unique opportunity to develop a widely recognized marketing expertise standard. This is for us a powerful assessment and empowerment tool.”
Formed with CEOs, CMOs, and other top marketing executives at the world’s leading companies, the Marketing Standards Board sets industry-backed benchmarks, facilitates hiring and career development, and defines excellence in the field.
Together with the Board, we built the Marketing Career Framework to explain key functions that are applicable across all industries, company sizes, and stages of the business lifecycle.
L’Oréal Professor of Marketing and Associate Dean of Research - Saïd Business School, University of Oxford
VP & Managing Director - Booking.com US
Chief Experience Officer, U.S. Pharma - Novartis
Chief Marketing Officer - Firstleaf
Co-Founder/COO - KITS Eyewear
Operating Partner - Hardy Capital
CMO Global Brands at Walgreens Boots Alliance
Vice President of Global Ads Marketing - Google
President and CEO - 4A's
Managing Director of Cross Product Solutions - Google
Acting Chief Marketing Officer - One Finance
Entrepreneur in Residence - Foundation Capital
Chief Marketing Officer, L’Oréal Group Western Europe - L'Oréal
Chief Executive Officer - Magnolia Media Partners
We collaborate with business leaders around the globe to produce fresh insights that address evolving consumer behaviors, disruptive technologies, and breakthrough ideas in marketing. From Big Data to automation, explore eye-opening findings on where the industry is headed, and how to prepare for what comes next.
Explore key takeaways from our analysis
of 20,000+ Certified Marketer
(CM) assessment results, and how
companies can prepare talent for
marketing in the digital age.
Learn how CM — created in partnership with the Marketing Standards Board — is being used as a standard in the career development and hiring process.
Read MoreDiscover how six countries are using innovative skill-building programs and policy initiatives to overcome skill shortages in the age of automation.
Read MoreDive into case studies from industry leaders like Adobe and Bloomberg, including tried-and-true best practices for implementing upskilling and reskilling programs in your organization.
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