
Marketing is Changing — and Fast

Equip marketers with cutting-edge skills to tackle business problems in the modern economy.
Contact UsPercentage of executives who believe marketing faces a major talent shortage.
Statistics source: The Economist Group, Perpetual Evolution, 2019.Percentage of marketers who feel properly equipped for the digital age.
Statistics source: Kantar and the American Marketing Association, Modern Marketing Learning for the Future.Amount digital-native marketers outscored nondigital-native marketers in GA’s Certified Marketer Level 1 (CM1) assessment.
Statistics source: General Assembly, The State of Skills: Marketing 2020.Upskill and reskill employees with fresh, premium content that incorporates best practices and insights from industry leaders like the Marketing Standards Board.
Work with GA experts to benchmark skills and craft holistic marketing programs that target your business needs and transform employees’ day-to-day work.
Train teams of all sizes anytime, anywhere while measuring impact at every stage of the learner’s journey with proven engagement strategies.
Upskill marketing practitioners and leaders
with deep-dive sessions.
Instructor-Led
Onsite or Remote
~14 hours
Equip teams with a customer-centric mindset that enables them to deliver the right marketing message at each stage of the customer journey.
Instructor-Led
Onsite or Remote
~14 hours
Forge successful partnerships with creative teams and agencies through a shared customer-first mindset and improved collaboration.
Instructor-Led
Onsite or Remote
~14 hours
Level up your team’s data sophistication, empowering marketers to measure what matters, derive insights, and make data-driven decisions.
Instructor-Led
Onsite or Remote
~14 hours
Modernize your marketing practice with the latest tools to help you interpret data, target customers, and automate processes.
Pair any of the core marketing workshops
with a specialization.
Instructor-Led
Onsite or Remote
~7 hours
Leverage digital channels and conversion tactics to boost online and in-store sales and get products to market faster.
Instructor-Led
Onsite or Remote
~7 hours
Equip marketers with the skills to develop a content strategy and cadence that ties back to the customer journey and business objectives.
Instructor-Led
Onsite or Remote
~7 hours
Develop a comprehensive understanding of the “nuts and bolts” of search and create an SEO strategy that delivers measurable results.
Benchmark and build digital literacy
across marketing teams with industry-
backed assessments and rigorous
courses.
Timed
Online
1 Hour
Leverage an objective measure of marketing skill to test and benchmark talent and guide hiring and training decisions.
Self-Paced
Online
10+ Hours
Give busy marketers access to self-paced skills training that pairs with assessments and builds fluency in critical areas.
Instructor-Led
Onsite or Remote
~40 hours
Provide teams with a comprehensive understanding of modern marketing strategy, data, and tools.
Get all the details about our flexible training solutions that can move your company forward.
Benchmark employees against 50K+ assessment takers to determine knowledge gaps, track progress, and certify marketing talent.
Work with our Learning Experience Architects to build a holistic understanding of your needs, and develop unique, contextualized lessons that can be delivered globally, at scale.
Transform your marketing team’s daily work through applied learning, hands-on experience, and real-world case studies they can immediately apply on the job.
Consumer packaged goods powerhouse Procter & Gamble (P&G) wanted to build a more transparent and data-driven media supply chain — starting with its own marketers.
P&G needed digitally-savvy marketers who could run multi-channel campaigns and understand how media spend is purchased, evaluated, and optimized.
In partnership with GA, P&G created a talent pipeline from its existing employee base by offering individuals flexible, multi-format training programs through its Performance Marketing Academy.
“To help us learn in this startup-like ecosystem...we also invested heavily in capability training. We brought in General Assembly, a company that teaches practical technology skills like data analytics and SEO so that we could continue to learn and have the skills to be more hands-on.”
Global retailer L’Oréal needed to accelerate eCommerce growth by building a company-wide vocabulary for the digital age.
To remain competitive with digital-first startups, L’Oréal set out to generate significant revenue in its eCommerce channels, leverage data to personalize recommendations, and increase brand loyalty with customers.
L’Oréal partnered with GA to benchmark 7,000+ individuals worldwide with CM1. To date, marketing and finance employees have completed 25,000+ hours of online training in digital marketing, and 15 in-person workshops have been rolled out globally.
“With CM1, we have a unique opportunity to develop a widely recognized marketing expertise standard. This is for us a powerful assessment and empowerment tool.”
Formed with CEOs, CMOs, and other top marketing executives at the world’s leading companies, the Marketing Standards Board sets industry-backed benchmarks, facilitates hiring and career development, and defines excellence in the field.
Together with the Board, we built the Marketing Career Framework to explain key functions that are applicable across all industries, company sizes, and stages of the business lifecycle.
L’Oréal Professor of Marketing and Associate Dean of Research - Saïd Business School, University of Oxford
Chief Marketing Officer - Priceline
Chief Marketing Officer - Kellogg North America
Senior Vice President of Growth, Analytics & eCommerce - Casper
Chief Marketing Officer - L’Oreal USA
Co-Founder/COO - KITS Eyewear
Operating Partner - Hardy Capital
Chief Marketing Officer - Dashlane
Vice President of Global Ads Marketing - Google
President and CEO - 4A's
Managing Director of Cross Product Solutions - Google
Acting Chief Marketing Officer - One Finance
Entrepreneur in Residence - Foundation Capital
Chief Executive Officer - Bonobos
Chief Executive Officer - Magnolia Media Partners
Head of Strategic Partnerships - Pinterest
We collaborate with business leaders around the globe to produce fresh insights that address evolving consumer behaviors, disruptive technologies, and breakthrough ideas in marketing. From Big Data to automation, explore eye-opening findings on where the industry is headed, and how to prepare for what comes next.
Explore key takeaways from our analysis
of 20,000+ Certified Marketer Level 1
(CM1) assessment results, and how
companies can prepare talent for
marketing in the digital age.
Learn how CM1 — created in partnership with the Marketing Standards Board — is being used as a standard in the career development and hiring process.
Read MoreDiscover how six countries are using innovative skill-building programs and policy initiatives to overcome skill shortages in the age of automation.
Read MoreDive into case studies from industry leaders like Adobe and Bloomberg, including tried-and-true best practices for implementing upskilling and reskilling programs in your organization.
Read More