Alumni Success Stories: From Public Relations to UX Design

By

Megan Cruickshank Portrait. UXDI GA Sydney.

Meet Megan Cruickshank🧑‍🎓, a proud GA User Experience Design graduate and now a successful Designer. Find out why she made the decision to join General Assembly’s User Experience Design Immersive (UXDI). She shared with us her learning journey, how she prepared for the course and what the transition to a new industry was like for her.

What were you doing before you came to GA?

I started my career in public relations and social media before I realised that what I wanted to be doing was more holistic problem solving – it never made sense to me to spend huge budgets to market products that (sometimes) were flawed! I felt like I was solving the wrong problem. 

What did you enjoy most about your course? 

I loved how practical the course was in replicating real working conditions – completing projects within constraints, rather than only learning UX within a perfect world. Susan was an amazing instructor and my biggest learning was how to trust my gut, learn the rules, and how to break them. I’m still friends with many of my fellow students even now and appreciated meeting new people who shared the same passion as me. 

What are you doing now professionally? 

I work as a Service & Strategic Designer at a Design Studio in Melbourne now – my favourite thing is always working on different projects and different problems – every day is so different. Personally I also love working as a generalist designer so I get to flex different muscles all the time and continue to learn constantly. 

What advice do you have for individuals who are looking to change careers?

Lean on your past experience and the soft skills you already have as much as you can, especially if like me, you don’t have any previous “design” experience on paper. Think about all of the things you can offer that other designers can’t and what your own unique value proposition is! Get good with telling your brand story to anyone who will listen.

Is there anything else you’d like to share?

You get out of the course what you put in. Go above and beyond, listen to your instructors and career coaches. Everyone is here to help you win – the only person standing in your way is YOU! Decide you’re passionate about it and go all in. 

Feeling inspired to start your own path as a UX designer? Check out GA’s part-time and full-time UX design courses and introductory workshops.