Disrupting the Construction Industry With Data Science

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Anton working at GA's Hong Kong Campus.

Anson working at GA’s Hong Kong Campus.

By moving beyond analysis into prediction through data science, General Assembly Hong Kong’s DAT graduate Anson Au has brought unparalleled performance and efficiency to traditional practices in the construction industry.

Before coming to GA, Anson was already an avid learner, having completed both an MSc and MBA at HKUST. In his current role as head of IT projects at Alliance Construction Materials, he sought to use data and technology to improve the performance in the traditional construction materials industry.

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Essentials of Usability Testing

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I’m sure you’ve heard that great web products have great usability. But what does that even mean?

Enter, LEMErS. No, not the monkeys; the mnemonic device.

Usability is determined and understood by testing the following criteria:

  • Learnability
  • Efficiency
  • Memorability
  • Error Management
  • Satisfaction

These elements can and should be tested using usability tests.

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3 Components of Every Great Product Strategy

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If you are a great product manager, you know a secret that others ignore: managing relationships is essential to your job and overall business strategy component. As the “mini-CEO” of your product, sometimes it might seem like your main job! Teams from sales to engineering all have a stake in your product. And they often want to see updates presented “their way.”

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Transformational Leadership in the Digital Age

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Companies in all industries are wrestling with how to crack the code to win in the digital space. Typically, they focus their efforts on shifts in business strategy. They concentrate on enhancing marketing capability, creating new digital products and services, improving their social media efforts, and upgrading their IT expertise.

From our experience working with clients across various market segments, it is clear that far less attention is paid to the important shift in leadership behavior that is necessary to foster a culture of innovation and experimentation.

There are four key issues that senior executives need to address in order to retool their organizations for success in the digital space. They must implement practical strategies that proactively engage:

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Digital Marketing 101: Social and Search Paid Advertising

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This post is part of our Digital Marketing 101 series. Sign up to get the full series!

This post is the fifth in a series of six posts we’re calling “Digital Marketing 101,” in which we have broken up the General Assembly Digital Marketing class into six bite-sized chunks for those who are considering entering the digital marketing space, or who need a primer on the basic building blocks of digital marketing. The first four posts covered:

  1. Developing a Brand Strategy
  2. Measuring & Metrics
  3. The Digital Marketing Funnel
  4. Owned Content Marketing

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Digital Marketing 101: Owned Content Marketing

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This post is part of our Digital Marketing 101 series. Sign up to get the full series!

In the first three parts of this DGM 101 series, we established that your marketing must start with your brand, and your brand is “everything you do.” Then you set up your web property and marketing plans so that you can measure everything and keep a close eye on your KPIs while you determine your budgetary needs by doing the math to get through the marketing funnel.

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eLearning: Beyond the Screen – An Interactive Summit for Enterprise Learning Professionals

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With all the buzzwords and stigmas tied to online learning, rolling out online education programs in large organizations can be overwhelming. Earlier this month, we brought together online learning professionals and our Enterprise partners at General Assembly’s HQ in NYC to discuss online learning experiences. Throughout the day, participants engaged in activities to identify opportunities for engaging employees in online learning and helping employees apply what they’ve learned.

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How to Connect your Tumblr to Google Analytics

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This post is the final post in a 4-part series on connecting your blog to Google Analytics. Below is a listing with links to the previous three posts.

Unlike Blogger and WordPress, Tumblr does not provide any tools at all to track your blog’s visitors, page views, etc. Tumblr recommends and makes it very easy to connect to Google Analytics.

Below are step-by-step instructions for getting your Tumblr blog properly connected to Google Analytics. Once you do, you can begin measuring, segmenting, tracking, and experimenting to grow and nurture your audience.

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How To Connect Your WordPress Blog To Google Analytics

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This post is the third in a 4-part series on connecting your blog to Google Analytics. In the first post, we walked you through the process of creating a Google Analytics account step-by-step. You should do that prior to following the steps below, and you should also have your Google Analytics Tracking ID handy to copy and paste into your Blogger settings. In the second post, we provided the process for connecting your Google Blogger blog to Analytics.

Below are step-by-step instructions for getting your WordPress blog properly connected to Google Analytics so that you can begin measuring, segmenting, tracking, and experimenting to grow and nurture your audience.

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