Corporate Strategies Category Archives - General Assembly Blog | Page 8

How to Invite Others to Tell Your Story: The Future of Storytelling Conference

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Me with Beth Comstock (!) after her session

Last week, I had an opportunity to attend Charles Melcher’s Future of StoryTelling Summit at Snug Harbor in Staten Island. The Future of StoryTelling (FoST), a conference founded in 2012, invites influential thinkers to discuss how technology is going to change the “most fundamental unit of human culture”–the story. I was part of a team of graphic recorders visually capturing various roundtable sessions throughout the two-day event. What follows is my own story of my experience at the conference and some of my thoughts about what the future has in store for storytelling.

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3 Ways TripAdvisor Stays Ahead of Customer Needs

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Due to the rapid evolution in consumer behavior when browsing travel destinations online, TripAdvisor is a brand that is constantly working to stay on top of their customers’ desires, expectations, and digital behavior.

In the video above, Ravi Meta, VP of core consumer product at TripAdvisor, highlights three key methods for staying ahead of customers through both quantitative and qualitative feedback: Continue reading →

Transformational Leadership in the Digital Age

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Leadership

Companies in all industries are wrestling with how to crack the code to win in the digital space. Typically, they focus their efforts on shifts in business strategy. They concentrate on enhancing marketing capability, creating new digital products and services, improving their social media efforts, and upgrading their IT expertise.

From our experience working with clients across various market segments, it is clear that far less attention is paid to the important shift in leadership behavior that is necessary to foster a culture of innovation and experimentation.

There are four key issues that senior executives need to address in order to retool their organizations for success in the digital space. They must implement practical strategies that proactively engage:

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eLearning: Beyond the Screen – An Interactive Summit for Enterprise Learning Professionals

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Data-Driven-UX-Design

With all the buzzwords and stigmas tied to online learning, rolling out online education programs in large organizations can be overwhelming. Earlier this month, we brought together online learning professionals and our Enterprise partners at General Assembly’s HQ in NYC to discuss online learning experiences. Throughout the day, participants engaged in activities to identify opportunities for engaging employees in online learning and helping employees apply what they’ve learned.

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4 Key Features of an Effective Online Learning Program

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Advanced-Topics-In-Excel

Around a year ago, when I first joined General Assembly, the zeitgeist held that Massive Open Online Courses, or MOOCs, were dying and that online education was doomed to fail. It was around this time that The New York Times cited a UPenn study that stated that only 4% of MOOC registrants complete their lessons and only half ever even view a single lesson.

So it was with a healthy dose of skepticism that I took on the role of Online Instructional Designer, tasked with building GA’s first online course: “The Essentials of Digital Marketing.” Over the next few months, the Essentials of Digital Marketing grew into an extremely successful and engaging learning platform, boasting a 71% engagement rate of students who complete lessons. To reach this point, my team engaged in a whirlwind of testing and discovery that uncovered a number of defining features for building effective online learning experiences.

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