Corporate Strategies Category Archives - General Assembly Blog | Page 6

Demonstrating the ROI of Learning & Development

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L&D-ROI

Demonstrating return on investment is much easier in some parts of the business than in others. In business development, for example, it’s much easier to prove that allocating additional sales resources or tools can directly lead to an increase in quantifiable revenue, which is then factored into a clean-cut ROI formula.

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How to Invite Others to Tell Your Story: The Future of Storytelling Conference

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Me with Beth Comstock (!) after her session

Last week, I had an opportunity to attend Charles Melcher’s Future of StoryTelling Summit at Snug Harbor in Staten Island. The Future of StoryTelling (FoST), a conference founded in 2012, invites influential thinkers to discuss how technology is going to change the “most fundamental unit of human culture”–the story. I was part of a team of graphic recorders visually capturing various roundtable sessions throughout the two-day event. What follows is my own story of my experience at the conference and some of my thoughts about what the future has in store for storytelling.

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3 Ways TripAdvisor Stays Ahead of Customer Needs

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Due to the rapid evolution in consumer behavior when browsing travel destinations online, TripAdvisor is a brand that is constantly working to stay on top of their customers’ desires, expectations, and digital behavior.

In the video above, Ravi Meta, VP of core consumer product at TripAdvisor, highlights three key methods for staying ahead of customers through both quantitative and qualitative feedback: Continue reading

Transformational Leadership in the Digital Age

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Leadership

Companies in all industries are wrestling with how to crack the code to win in the digital space. Typically, they focus their efforts on shifts in business strategy. They concentrate on enhancing marketing capability, creating new digital products and services, improving their social media efforts, and upgrading their IT expertise.

From our experience working with clients across various market segments, it is clear that far less attention is paid to the important shift in leadership behavior that is necessary to foster a culture of innovation and experimentation.

There are four key issues that senior executives need to address in order to retool their organizations for success in the digital space. They must implement practical strategies that proactively engage:

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eLearning: Beyond the Screen – An Interactive Summit for Enterprise Learning Professionals

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Data-Driven-UX-Design

With all the buzzwords and stigmas tied to online learning, rolling out online education programs in large organizations can be overwhelming. Earlier this month, we brought together online learning professionals and our Enterprise partners at General Assembly’s HQ in NYC to discuss online learning experiences. Throughout the day, participants engaged in activities to identify opportunities for engaging employees in online learning and helping employees apply what they’ve learned.

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4 Key Features of an Effective Online Learning Program

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Advanced-Topics-In-Excel

Around a year ago, when I first joined General Assembly, the zeitgeist held that Massive Open Online Courses, or MOOCs, were dying and that online education was doomed to fail. It was around this time that The New York Times cited a UPenn study that stated that only 4% of MOOC registrants complete their lessons and only half ever even view a single lesson.

So it was with a healthy dose of skepticism that I took on the role of Online Instructional Designer, tasked with building GA’s first online course: “The Essentials of Digital Marketing.” Over the next few months, the Essentials of Digital Marketing grew into an extremely successful and engaging learning platform, boasting a 71% engagement rate of students who complete lessons. To reach this point, my team engaged in a whirlwind of testing and discovery that uncovered a number of defining features for building effective online learning experiences.

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(7 + 1) Training Tips: Creating Amazing Learning Experiences

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students image

If you’ve ever sat though a university lecture, you know that in less than forty-five minutes a professor will skim over tons of theories and concepts, jumping from idea to idea, leaving you in a state of bewilderment. Students are provided with the pieces of a jigsaw puzzle and then left to their own devices to make sense of it. The problems continue in the business world, where jargon filled PowerPoints flood the boardroom. There must be a better way.

Developing and delivering training that will make a measurable impact requires a fresh approach. There’s no cookie-cutter formula, but here are 7+1 lessons to get you thinking.

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Bright Ideas, Big Company: Encouraging Corporate Entrepreneurship

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light bulbs image

CC Image Courtesy of Brian Talbot, Flickr Creative Commons

Companies are sort of like sharks. Just as sharks must keep moving to avoid death, companies must keep growing. But large, well-established corporations often find it difficult to grow organically under an existing business model. Corporations are less nimble than startups, and more averse to risk. Because of reputation and shareholder expectation, they lack the ability to “pivot” the business when a product or idea is not working out as planned.

How can large corporations focus on product innovation in the same way that startups do? Through corporate entrepreneurship or intrapreneurship.

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10 Elements of An Engaging Online Training Platform

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Emily Witko Image

Emily Witko is the Online Engagement Manager for General Assembly Enterprise. She executes engagement strategies for GA’s enterprise level training platform, “The Essentials of Digital Marketing.”

When it comes to online learning, one of the toughest challenges is ensuring that your employee base remains active and engaged in completing online lessons over extended periods of time. Engagement is one of the top metrics for illustrating the success of an online training program for obvious reasons — launching an online training solution that doesn’t get used by your employees is a significant waste of budget and may increase skepticism towards the effectiveness of future training solutions. So how can organizations provide online training that is both informative and engaging over time?

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