Jessica Zhao is an Enterprise Account Manager at General Assembly charged with coordinating between the client and GA team to create a custom lesson for every program. Read more to discover what her job entails, and how these masterful programs come together.
Companies are sort of like sharks. Just as sharks must keep moving to avoid death, companies must keep growing. But large, well-established corporations often find it difficult to grow organically under an existing business model. Corporations are less nimble than startups, and more averse to risk. Because of reputation and shareholder expectation, they lack the ability to “pivot” the business when a product or idea is not working out as planned.
How can large corporations focus on product innovation in the same way that startups do? Through corporate entrepreneurship or intrapreneurship.
Emily Witko is the Online Engagement Manager for General Assembly Enterprise. She executes engagement strategies for GA’s enterprise level training platform, “The Essentials of Digital Marketing.”
When it comes to online learning, one of the toughest challenges is ensuring that your employee base remains active and engaged in completing online lessons over extended periods of time. Engagement is one of the top metrics for illustrating the success of an online training program for obvious reasons — launching an online training solution that doesn’t get used by your employees is a significant waste of budget and may increase skepticism towards the effectiveness of future training solutions. So how can organizations provide online training that is both informative and engaging over time?