How to PR your start-up during lockdown & in the post-Covid-19 era? | Edinburgh

About this event

The coronavirus will dominate the news for the foreseeable future as journalists continue to report on how it affects industries, businesses, consumers and the world.

Does your start-up or industry offer relevance or resonance in the COVID-19 world? If not, are you waiting for this all to pass or are you using the time to plan how and when to launch your company to the media?

Whatever your situation, there are likely to be more opportunities to get your start-up featured in the media than you realise, providing that your approach is interesting, relevant, and empathetic.

PR is one of the most vital ingredients of the marketing mix but also often the least understood. In a new age where the lines between social media, PR, marketing and advertising are becoming increasingly blurred it’s easy to believe that you can do without PR. Far from just being about sending out press releases and chatting to journalists, when implemented correctly, PR can manage your company profile, increase your reputation and have real impact on your business objectives.

In this session Tom Green (Senior Sales & Marketing Associate) and Ben Cossor (Head of Technology PR) at Top 15 Independent UK PR agency The PHA Group, will share their tips on how to get your start-up featured by journalists in the current COVID-19 era, and beyond. They will give an overview of how PR works as well as provide tangible insights into how to use the media to build your profile, enhance your company’s reputation and drive sales of your product or service.

The PHA Group has launched start-up success stories such as Purplebricks (hybrid estate agent now worth over £250 million), dating app happn (70 million downloads to date), and Octopus Energy Group (energy start-up turned Unicorn valued at over £1bn with over 1.7 million UK customers).