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online video + on-campus discussion

Introduction to Web APIs

with Christopher Castiglione

There’s a world of data out there. Learn how to work with it using APIs, including Facebook, Twitter and more.

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Forming Your Startup

with Adam Dinow

Forming your company the right way is critical to avoiding headaches down the road. Find out what structure is right for you.

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Recently Assembled Content

25 January /

Movin' on Over to the West Side...of the Street

We opened our campus last year to create a place where New Yorkers could collaborate and learn together. We adore our space at 902 Broadway, from the chalk art to the Craft Coffee station. But, as [...]

20 January /

Assembled Basics I: The Web Development Cycle

To be able to contribute meaningfully to conversations on tech-related topics, whether with colleagues or at cocktail parties, you need to keep up with the lexicon. You may have noticed by now that [...]

17 January /

Silence on the Internet Isn't Golden, It's Dark: Why Our Logo Is Censored Today

If you're reading this and wondering we at General Assembly, an organization fueled by the tireless entrepreneurs of New York, London, and beyond, felt the need to show solidarity with today's [...]

11 January /

A Decade of Internet History in Brief Via New York Times Headlines

Here's an unsettling fun fact: Many current college freshmen have never used AOL Instant Messenger. This revelation comes viaAaron Cohen, former CEO of Menupages, who teaches a class on the history [...]

10 January / COMMUNITY

The Biggest Opportunity of 2012? Learning Objective-C

Time and time again, the question of what programming language should I learn? seems to surface in various internet locales. There are a lot of ways to answer this question, depending on factors like [...]

6 January / COMMUNITY

Startup Marketing: You're Doing it Wrong

You dont need to hire a "marketing guru" (in fact, you should probably avoidhiring people who refer to themselves that way) or amass a substantial marketing budget to get people to use your product [...]