our mission
New York is in the midst of a new era of dramatic growth in the startup sector. Over the past two decades the technology enabling the creation of online products has become cheaper and more effective, democratizing entrepreneurship. At the same time, design plays an increasingly important role in the creation of intuitive and differentiated user experiences. New York is becoming a nexus for the cross-pollination of ideas and for utilizing technology and design to disrupt industry and culture.
Despite this shift, starting a successful business is still extraordinarily difficult, suffering from a steep learning curve. Thus, we are crafting a community to provide the necessary support, infrastructure, and educational framework for aspiring entrepreneurs to start new ventures.
We’ve created a multi-faceted campus to serve the needs of high-potential entrepreneurs and advance the startup ecosystem in New York. Our community not only has a place in which to collaborate, but also take advantage of a new kind of learning-by-doing. Through our curriculum, entrepreneurs will receive a pragmatic and multi-disciplinary education at the intersection of technology, design, and entrepreneurship.
Founding Team
Matthew Brimer
Founding Partner
Matt runs community and partnerships at General Assembly. Prior to GA, Matt founded and ran a venture-backed location-based social gaming company, consulted on digital strategy for Open Yale Courses, worked for Apple as a campus rep, started a successful online antique furniture business, freelanced in web design for a handful of high-end brands, and organized startup community events in NYC. He holds a BA in Sociology from Yale University.
Brad Hargreaves
Founding Partner
Brad runs education at General Assembly. He is an entrepreneur who has created products and companies in industries including micropayments, location-based gaming, and university technology transfer. In addition to having founded and managed four companies, Brad is a leading technology and startup blogger in New York, creating content featured on his own site as well as Business Insider and The New York Times. Brad received his BS in Molecular Biology and Economics from Yale University.
Adam Pritzker
Founding Partner
Adam runs product at General Assembly. Prior to founding General Assembly, Adam served as Special Assistant to Professor Jeffrey Sachs, the Director of The Earth Institute. Adam was responsible for finding and organizing syndicates of experts and investors to manufacture prototypes of products from intellectual property portfolios. He earned his BA in Anthropology from Columbia University.
Jake Schwartz
Founding Partner | CEO
Jake has been a entrepreneur in a mix of industries ranging from art to commercial real estate. Previously he worked for Associated Partners, a multi-stage private equity firm focused on telecommunications, media, and technology co-funded by Liberty Media and Goldman Sachs. He is a Chartered Financial Analyst, has a BA from Yale University, and earned an MBA with Honors from The Wharton School.
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