The who, the what and the why should I care? These are the questions someone asks (or should) at the start of a brief. We even ask ourselves, especially lately, what is my role/goal/purpose?
In a crazy year, have you had to change, adapt, evolve? Have you debated moving to a new career, in strategy?
The brand strategist is the chief planner of the brand, who defines the Who, What, How, Where and When of the brand expression.
In this session you will:
Join Lisa Hastings, Global Creative Director & Brand Strategist, to talk about the growing role of brand strategy. Discover if it is the space for you and find out how to launch into it.
This is a session for beginners; no prior knowledge is required.
We know that there is a lot of concern about the Coronavirus. The wellbeing of our students, clients, instructors, employees, and guests is our number one priority here at General Assembly. We have therefore moved our programming to a live online learning environment.
Please contact ausnz@ga.co or phone GA Sydney on (02) 8318 2912 if you have any questions, concerns or need assistance.