Lisa Romano

Former Head of Product, News Corp Australia

Sydney

Lisa is an award-winning digital strategist and product management expert, with 25 years experience working for some of Australia's biggest brands including ABC, News Corp Australia, Foxtel, Ninemsn as well as a number of digital agencies such as Clemenger and Hyro.

With a background in content and TV production, her goal has always been the same - create amazing experiences to delight and engage audiences.

In 2006 Lisa was the first member of ABC’s Strategic Development team - an incubator for large-scale innovation projects - where she launched ABC iView. She also built an interactive TV app and a virtual reality experience.

At Destination NSW, managing sydney.com and Visit NSW, her team ran augmented reality projects, touch screen travel kiosks, a multilingual app platform and a 3D interactive of Sydney shot using drones.

At News Corp, after she saw news.com.au become the biggest news site in Australia, she was appointed Head of Product - Strategic Development where she drove the digital roadmap for the entire network. With a focus on audience strategy and commercialisation, she launched a range of projects - from setting up the audio platform, to a visual storytelling SaaS product, text-to-speech news bulletins for connected homes, chat bots and the first leaders’ debate on Facebook Live.

More recently she’s been harnessing her interest in AI and advertising within her own start up.