Level up your skill set and build confidence and capability to apply modern digital marketing strategies on the job. No matter your role or industry, our Digital Marketing Short Course gives you the tools to drive growth with multichannel campaigns powered by data and customer insight.
Our Digital Marketing Short Course has evolved into Performance Marketing with AI—a modern curriculum designed to help you plan, execute, and optimize campaigns using today’s most powerful tools. Learn how to leverage AI for audience targeting, creative testing, and performance analysis while working across channels like paid search, social, and display. Build practical skills in campaign optimization, data-driven decision-making, and marketing automation—gaining the capabilities needed to drive measurable growth in a rapidly changing digital landscape. Performance marketing remains one of the most critical functions for organizations looking to efficiently acquire and retain customers.
Are you a marketer looking to grow your skill set and stay ahead in the digital age? Or an aspiring marketer looking to break into the field? Either way, you’re in the right place. Build the in-demand digital marketing skills you need to stand out and make an impact.
Demand for digital marketing skills has increased 92% in five years. And growth in digital-focused jobs has outpaced overall marketing roles by 30%.
Statistics source:Want to learn more? Get answers to common questions about digital marketing, our application process, and more.
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“Getting exposure and time with our instructor and classmates meant we could get to know other industries and how they approach marketing problems. This course gave me the confidence in my decision to move into marketing.”
GA grad, Digital Marketing Short Course
Learning AI skills is no longer optional. Tell us a little about you—and we’ll get in touch with more info.
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Technology and digital media have evolved over the last decade and completely changed the way that people communicate, discover, and consume products. With more than three billion people on social media and e-commerce sales topping $4.5 trillion, every business is embracing digital marketing to tap into new audiences, boost brand engagement, and drive bottom-line growth.
According to McKinley Marketing Partners’ annual trends report, 61% of surveyed companies expected to add digital marketers to their teams. And yet supply has struggled to keep up as companies compete for qualified talent, particularly at junior- to mid-levels of seniority. Investing in this future-proof skill set can help you advance in your current profession or explore a growing field.
Our Digital Marketing Short Course is our best entry-level course for junior marketers and others exploring a career that bridges business and tech. You’ll find a diverse range of students in the classroom, including:
Ultimately, this program attracts a community of eager learners who have an interest in running smart, customer-focused digital marketing campaigns backed by strategy and data.
This is a beginner-friendly digital marketing program with no prerequisites, although many students are familiar with basic marketing concepts and have worked on marketing campaigns. Whether you’re brand new to the marketing field or you’re looking to get more from existing marketing campaigns, our digital marketing curriculum will enable you to explore the full suite of modern digital marketing tools and put them to work for you, your company, and your career.
Our Admissions team can discuss your background and learning goals to advise if this Digital Marketing Short Course is a good fit for you.
Here are just some of the benefits you can expect as a GA student:
This digital marketing course is our best entry-level course for professionals wanting to develop digital marketing skills that can be applied in a wide range of business contexts.
Some Digital Marketing Short Course graduates have gone on to enroll in one of our tech bootcamps to learn more targeted skills to bridge the gap between business and tech — from data analytics and data science, to coding and UX design.
Our Admissions team is here to help and can advise whether this Digital Marketing Short Course is right for you and your learning goals. You can also:
*Course modality options vary by location, pending market availability. Please contact our Admissions team to discuss what version is available in your location.
Students must be 18 years or older. Discount eligible for legal residents of the US, UK, Europe and Singapore. The following discounts are available: USA: Discount amount of $1756 off of $4,500 short courses. UK/EU: £/€326 off a £/€2,800 short course or £/€526 off of a £/€3000 short course. Singapore: $326 off of a $3,000 short course or $526 off of a $5,000 short course. Australia: 450 off a 4500 AUD short course. New York residents or students attending live at the NYC campus are not eligible for any discounts on tuition. The discount is not available for those already enrolled in a short course, and cannot be applied retroactively. Prospective students must complete their application and admissions interview by December 31st, 2025 to be eligible for the discount. Prospective students must start their short course by March 31st, 2026 to be eligible for the discount.