General Assembly

Cap tables represent the ownership of a company and can cost you millions if you don't understand them. Know how to read and make one before you sit down to negotiate your next deal. Gil will walk you through a cap table and the math behind it.

In this class we will focus on better ways to understand and shape your own experience within the context of the startup ecosystem.

This class will make algorithms approachable and will provide a strategy for building one to suit any business.

This class will enable you to separate the signal from the noise. We willl introduce the major players and discuss strategies for building a business leveraging the model of group buying.

Over the course of 2 hours we will work through customer definition, brand values and messaging. Everyone will get a chance to design a brand and craft a consistent brand voice or apply the exercises to a real company you are currently building. Participants will leave with a deeper understanding of the value of brand for a start-up and with specific tools to help them lead brand creation efforts at their current companies.

In this unique class students will walk through the process of developing a brand identity for their artisan company as well as how to translate that identity into a series of visual brand assets. We'll cover topics like packaging, web design, social media, and pricing guidelines for hiring a designer.

Legal mistakes can doom even the best startup concepts and founding teams. Corporate formation, fundraising documentation, founders' stock and board relations are all key legal topics which will be addressed in this course. Taught by partners from New York startup law firm Wilson Sonsini Goodrich and Rosati, this is a seven-session course.

This intensive 2-session course will provide an overview of the theory and practice of building wireframes. The first session will introduce the principles and rationale for creating wireframes in the user centered design process of a software project.

We will delve into the strategy behind identifying salient competitive advantages and creating a program that can effectively and fluently communicate these core competencies to their intended audience.

Learn top tips for getting your product noticed in an online marketplace, including: easy photography tips, pricing strategies, free ways to market yourself, finding your online support system, and building a strong fan base.

Learn the ins and out of the business of landscape in New York's most creative bourough.

Learn the basics of what business development actually is and how to identify, evaluate, and close deals. You'll develop a framework for understanding the ins and outs of deal-making in a fun, engaging, interactive class.

In this course we’re diving head first into HTML, CSS, and Wordpress. We’re taking a project-based learning approach to HTML & CSS that focuses on learning a subset of the good parts so that we can make something (quick and) awesome.

This class will show you what life is like on the other side by taking you deep inside the world of a twenty-something reporter. Through real-world examples and anecdotes, you'll gain insight into what works (and doesn't work) in telling your story.

Hey kids: do you think mobile apps are cool? Want to build one yourself? Here's your chance.

This free class is an orientation to help newcomers to the startup scene get acquainted with the exciting world of tech in NYC.

As a professional, your voice is a precious and a valuable commodity. Knowing how to use it increases the value of your goals and your bottom line dramatically. Work on improving your overall delivery: vocal projection, tone, cadence, pitch, resonance and improving how you connect emotionally with this incredible instrument.

This 4-session series will provide beginners with a practical introduction to key product management skills. It will teach best practices for navigating the product development process, starting with tools for evaluating the viability of early ideas, and culminating in the creation of detailed product specs that are developer-ready. Take-home exercises will help students apply these principles to their own work after class.

This four-part workshop series is an in-depth introduction to the fundamentals and tools of brand strategy, developed specifically for a startup audience. We will teach you the tenets of brand strategy and facilitate workshops to guide you as you create your own.

On one hand, entrepreneurs need to be keenly aware of the unmarked (and often conflicting) traps that are all around them. On the other hand, your people are your most important asset. Developing unique HR and employment law practices can add value to your budding business rather than merely being seen as boxes to be checked or traps to be avoided.

We are entering the year with a very marked 'Talent War' in NYC. It's difficult to hire A-list developers, and even harder to retain them. My advice – don’t settle and don’t panic. This workshop will give you tips and tools to hire the best developers in town and tell you how to retain them.

Getting a group of people to act as a team requires general management and leadership skills. Like other complex behavior – mastering a martial art, playing a musical instrument, or excelling at a sport – you learn as you practice.

From the bar to the boardroom, a well-told tale makes the best impression.

You’re not going to land the perfect job by just having a solid resume anymore, you need to find ways to differentiate yourself. Learn how to bring "Gifts", the things that resumes will never be able to communicate. They’re the ideas, the relationships, the execution, the intangibles that are impossible to capture on paper.

This introductory session is for designers and developers looking to create their first mobile web experience. We will introduce you to many of the tools and tactics you need to create a usable mobile web experience.

With the rise of electronic book publishing, there are more opportunities than ever for developers and designers to tap into the book publishing industry to serve and support writers and publishers.

After all that hard work on your great product, how do you effectively get it to a state where real customers can use it?

At first glance, the term is farcical -- what does it mean to manage an animate product? This course will provide a hands-on answer, and you will learn how to think like a product manager.

The main focus of this workshop is to get you on your feet and identify what is getting in the way of you being your best – live – in the moment.

Get coding with Android.

We all know what we want our software to do. But how do you communicate this to your development team?

Whether you’re looking for a technical co-founder or a Ruby Engineer to join your team, tech recruiting in the current market is extremely challenging.

As a regular user of Microsoft Excel, Word, PowerPoint, or Outlook, do you ever think to yourself "this repetitive task is so easy that a computer could do it"? If so, then this is the class for you, because the answer is "YES!".

To build a product these days, you only need to know programming and UI, but to build a company, you cannot hide from the numbers.

tartups of all sorts have a treasure trove of valuable, proprietary data. Why not put it to work?

Are you a creative or entrepreneur that wishes you could speak tech with your web development team? Maybe you wish you could code a bit yourself? In this workshop we'll tackle some development principles to get you on the right path.

Games aren’t just for the kids anymore. Great games have a unique ability to captivate and engage. Join us to learn and, best of all, have a lot of fun.

You’ve spent months polishing the details on your product and now it’s time to let investors know why they should invest in you.