Google Ventures Presents
Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?
The design sprint is the answer to these important questions. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than a hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more, including Slack, Nest, and Medium. Their new book Sprint is a DIY guide for any team, packed with behind-the-scenes stories.
Watch now to hear the experts at Google Ventures explain how to prototype and test a product in just 5 days.
By signing up to view this recording, you agree to receive communications with news and information from General Assembly.