In a deluge of expensive ads, celebrity endorsements, and stunt marketing campaigns, it’s easy to lose sight of the power of a simple story. The right emotional appeal, however, can transform a transactional customer into a passionate fan. Tune in on Wednesday, January 13 at 2:00pm EST and learn the keys to building brand loyalty from storytelling experts themselves.This is an interactive live stream, and we encourage you to tweet any questions before and during the live stream using the hashtag #GALive.
Kenny Nguyen, Founder & CEO, Big Fish Presentations
Kenny Nguyen is the founder and CEO of Big Fish Presentations, a company whose mission hinges on “turning presentations into experiences.” Kenny and his team work with clients nationwide, from startups to Fortune 100 companies, providing high-quality presentation design, presentation training, and creative video production. He was named the 2012 CEO Student Entrepreneur of the Year by the Collegiate Entrepreneurs Organization (CEO). Under his leadership, Big Fish Presentations was recognized as one of the top 50 student-led startups in the world by the Kairos Society, as well as one of Inc. Magazine’s “Coolest College Start-Ups of 2012.” Kenny has been featured in popular news outlets such as Forbes, Entrepreneur Magazine, Yahoo, Business Insider, Mashable, the Huffington Post, and the Washington Post. He has spoken at TEDxLSU and HubSpot Inbound and taught presentation workshops at General Assembly. A curator of 99u Baton Rouge, he is a member of AIGA New Orleans and the host of the online cooking channel “You’ve Got Meal.” Kenny is passionate about helping his home city of Baton Rouge become a hub for creative talent in the South.
Brittany Hodak, Co-Founder, Zinepak
Brittany is an entrepreneur, writer, and entertainment superfan. She co-founded ZinePak in 2011 to help brands and entertainers connect with their fans in more authentic, exciting ways. ZinePak has partnered with hundreds of celebrities — including Katy Perry, KISS, Luke Bryan, and Taylor Swift — to create original content viewed by millions across the planet. In 2015, inspired by her appearance on the TV’s “Shark Tank”, Brittany co-founded Per Diems Against Poverty, a 501(c)(3) nonprofit that reallocates donated per diems from athletes, entertainers, and executives to Americans suffering from food insecurity. Prior to launching ZinePak, she spent almost four years as a director of marketing at Sony Music. Next, as an account supervisor at a DDB-owned activation agency, she negotiated seven-figure entertainment partnership deals for brands including LG, Johnson & Johnson, and A&E Television Networks. She been named to Advertising Age’s 40 Under 40 list, Inc.’s 35 Under 35 list, and Billboard’s 30 Under 30 list, among other entrepreneurship and marketing honors. She holds a master’s degree in marketing from CUNY Baruch’s Zicklin School of Business and a BA from the University of Central Arkansas. She is a regular contributor to Forbes and the Huffington Post, and her writing has been featured in more than four dozen additional publications, including the Wall Street Journal, the Washington Post, and Success.
Dave Kerpen, Founder, Likeable Local
Dave Kerpen is the the founder and CEO of Likeable Local, the cofounder and chairman of Likeable Media, and the New York Times-bestselling author of “Likeable Social Media: How to Delight Your Customers”, “Create an Irresistible Brand,” and “Be Generally Amazing on Facebook and Other Social Networks” with a fourth title — “The Art of People” — slated for release in 2016. As the No. 1 LinkedIn influencer of all time, his pageviews top Bill Gates, Jack Welch, Mark Cuban, and Barack Obama. He’s been named one of Entrepreneur's top 10 up-and-coming leaders and featured in CNBC’s “On the Money”, BBC, ABC World News Tonight, the CBS Early Show, and the New York Times, along with countless blogs. Plus, he’s delivered keynotes at conferences worldwide in Singapore, Athens, Dubai, San Francisco, and Mexico City.