presents

Millennials: Engaging The Next Generation of News Consumers

Join us for a chat with The Associated Press on the state of Millennial media consumption. Tune in on Tuesday, 14 July at 7:00pm EST to hear industry experts and academic leaders discuss what Millennials expect from news as well as how media companies can create and deliver capitaviting content to younger audiences.

Can't make it? Register and you'll receive a video recording of the stream after the event.

Millennials: Engaging The Next Generation of News Consumers
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Meet the Speakers

Lou Ferrara, Vice President and Managing Editor, The Associated Press

Lou Ferrara, Vice President and Managing Editor, The Associated Press

Lou Ferrara is an AP vice president for sports, entertainment and business news, plus oversees digital content production and AP’s social media efforts. Lou is innovative and instrumental in AP’s digital shift — for newsgathering in the field and the delivery of content on multiple platforms. Most recently, he’s been leading the introduction of automation technologies to produce AP stories, including 3,000 earnings reports each quarter for AP’s business news report.

James Allen, Vice President Communications and Strategy, Mic

James Allen, Vice President Communications and Strategy, Mic

As Vice President of Communications and Strategy at Mic, a leading news and media company for young people, Allen oversees all aspects of the company's brand. Each month, more than 22 million readers rely on Mic’s unique sensibility to stay informed and make sense of the world. Before joining Mic, Allen served as director of communications and chief spokesman for now-Senator Cory Booker. Overseeing a staff of six employees in Newark City Hall, he played a key role in helping Booker successfully balance his responsibilities as mayor of Newark with the demands of a high-profile U.S. Senate campaign.

Megan Hess, Associate Editor, Mashable

Megan Hess, Associate Editor, Mashable

As an associate editor at Mashable, Megan edits and develops stories across each of the site's verticals, including technology, business, lifestyle, entertainment and global news, and publishes content to the site's front pages and seven Twitter accounts. She focuses on ways to streamline the editorial process and keep the newsroom operation nimble, publishing approximately 50 stories/day in a fast-paced environment while ensuring editorial integrity.

Tom Rosenstiel, Executive Director, American Press Institute

Tom Rosenstiel, Executive Director, American Press Institute

An author, journalist, researcher and media critic, Tom Rosenstiel is one of the nation's most recognized thinkers on the future of media. Before joining the American Press Institute in January 2013, he was founder and for 16 years director of the Project for Excellence in Journalism at the Pew Research Center in Washington, D.C., and co-founder and vice chair of the Committee of Concerned Journalists.

Nancy Lane, Senior Executive Producer, CBS News Digital

Nancy Lane, Senior Executive Producer, CBS News Digital

Nancy Lane is the Senior Executive Producer of CBS News Digital. In this role, she oversees all content for CBS News' digital properties, including CBSNews.com, the CBS News mobile apps and social media accounts, and CBSN, the first live anchored streaming news network across all leading digital platforms. Prior to joining CBSNews.com, Lane was Senior Vice President of Editorial for CNN/U.S., where she directed newsgathering operations, including rapid response to breaking news and in-depth coverage of ongoing and exclusive stories. She also oversaw affiliate desks, domestic bureau chiefs, guest booking, and the deployment of CNN's domestic newsgathering resources.

Brad Best, Assistant professor at the Missouri School of Journalism

Brad Best, Assistant professor at the Missouri School of Journalism

Brad Best served as Future’s Lab advertising editor at the Reynolds Journalism Institute, leading the Adobe Digital Analytics Competition and the News Publisher Digital Analytics Initiative. Best established the Journalytics Summit, which brought thought leaders from the analytics industry and news publishers together to discuss how to increase revenue and engagement with their digital products. During that time he also served as an adjunct professor in strategic communication at the Missouri School of Journalism teaching Interactive Advertising, Media Sales and YAYA Connection as well as serving as technology director for Mojo Ad, the student-staffed advertising agency that specializes in the Youth and Young Adult (YAYA) market.

Francesco Marconi, Manager, Strategy & Development, Associated Press

Francesco Marconi, Manager, Strategy & Development, Associated Press

Francesco Marconi is a media strategist and researcher studying news and information. He is a corporate strategist at the Associated Press and affiliate researcher at Harvard University’s Berkman Center for Internet and Society. Francesco studied business and journalism at the University of Missouri and completed his post grad at Columbia Business School’s Media Program.

You will receive an email with the link to the livestream event an hour prior to the event.

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