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CREATIVE PRODUCTION WITH AI COURSE: LONDON

Learn to design AI-assisted creative strategies, evaluate and refine AI-generated content, build scalable production workflows, and apply responsible AI practices. Our Creative Production with AI course gives you the skills and hands-on practice to ideate, produce, optimise, and communicate AI-powered creative work with clarity and confidence.

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Learn in-demand skills to thrive in the AI era. Tell us a little about you and we’ll get in touch with more info.

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JOIN A GROUP INFO SESSION

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OUR LEARNERS WORK AT TOP COMPANIES ACROSS THE GLOBE

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PURCHASING MADE EASY

The total cost of this course is £2,500.

When you enrol in two eligible courses, you become eligible for a bundle discount that allows you to take the remaining two courses at no additional tuition and fee costs.

The bundle discount applies only after enrolment in two qualifying courses. Students must enrol in the four courses individually and are charged applicable tuition and fees after enrolment occurs.

Bundle eligibility, course availability, and timing are subject to terms and conditions.

Divide tuition into two, three, or four easy payments while in school.

As low as £600.

Apply for a 0% interest payment plan from EdAid

Pay your balance over 9 instalments that start from day 1 of your course.

No early repayment penalties

A good option if you want to reduce your upfront costs and pay in interest-free monthly instalments after you’re hired or once your course begins.

The Bundle Loan option enables you to apply for approval for both courses upfront, but you won't be billed for the second course until you actually enrol in it.

Loan approval subject to eligibility.

Show off your new skills

Complete your course, get your badge, and add it to your LinkedIn profile to showcase your new skills to your network.
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Who’s this for?

This course is for creatives and content professionals, marketers and brand strategists, new creatives, and upskilling professionals looking to build confidence with AI-assisted creative skills from the ground up and who want:

  • Hands-on experience with AI tools applied to real creative production scenarios
  • Learning with structure, community, and live instruction
  • Skills you can apply immediately to current projects 

TECHNICAL SETUP

 

  • Laptop with administrator access
  • 13"+ screen, 8GB RAM, and 40GB free storage
  • Stable internet with dual-monitor setup and webcam for online sessions
  • Full technical setup guide and support provided after enrolment
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BRING YOUR OWN AI 

This course works with any major AI platform. Use your existing account or free tiers from: ​

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No premium subscriptions required—learn with the tools you already have.

Course Agenda

  • Understand how AI transforms modern creative workflows, enhances ideation, and supports strategic decision-making while preserving human editorial judgment
  • Maintain brand integrity and voice consistency when working with AI-generated content outputs
  • Use structured prompting to generate and evaluate diverse creative concepts against clarity, audience alignment, and campaign objectives
  • Translate business goals and audience insights into clear creative directions through insight-driven strategy frameworks
  • Compare and select AI creative tools using structured evaluation criteria including capability, workflow fit, and ethical considerations
  • Develop multi-pass content drafts for different audiences using iterative prompting and human editing
  • Produce conceptual visual directions and moodboards using prompt frameworks and brand-fit criteria
  • Reshape core messages into channel-appropriate formats while preserving clarity, intent, and audience engagement
  • Assess AI-generated outputs using quality, performance, and editorial review criteria and revise through iterative prompting
  • Design simple A/B tests using hypotheses and performance metrics supported by AI-generated insights
  • Turn performance signals into prioritisation decisions that improve clarity, engagement, and creative resonance
  • Use automation, templates, and batch workflows to produce high-volume creative efficiently and at scale
  • Communicate creative decisions, facilitate structured feedback sessions, and collaborate across disciplines using AI-enhanced workflows
  • Identify risks in AI-supported content and apply governance guidelines rooted in trust, transparency, and user protection
  • Build and present a portfolio-ready AI-assisted creative strategy and case-study capstone demonstrating ethical and effective AI usage

WHAT MAKES THIS PROGRAMME DIFFERENT 

✓ Live cohort learning: Learn with a structured group of professionals who share your goals. Get real-time answers from expert instructors during live sessions. 

✓ Comprehensive skill stack: Rather than focusing on theory alone, this course pairs deep creative expertise with hands-on practice using generative AI tools, structured prompting, brand governance frameworks, and performance optimization techniques across copy, visual, and cross-channel workflows.

✓ Hands-on practice: Learn through 18 hands-on lab hours and a multi-part capstone project to develop the skills to design AI-assisted creative strategies, evaluate and refine AI-generated content, build scalable production workflows, and apply responsible AI practices.

✓ Workplace-relevant application: Gain the skills to leverage generative tools, structured prompting, and performance insights to accelerate ideation, drafting, and optimisation—and leave with a portfolio-ready creative campaign that demonstrates measurable craft and strategic impact.

AI IS CHANGING WORK—WE HELP YOU STAY AHEAD 

  • 96%

    of marketers say content demand has doubled

    (Source: Adobe, 2025)

  • 76%

    of marketers using generative AI are already applying it to content creation and writing copy

    (Source: Salesforce, 2025)

  • 88%

    of organizations report regular AI use in at least one business function

    (Source: McKinsey, 2025)

KEY TAKEAWAYS  

You'll leave this course with these creative production with AI skills:

MASTER AI-ENHANCED CREATIVE PRODUCTION FROM THE GROUND UP

You’ll develop a working understanding of how AI transforms ideation, content drafting, visual concept generation, and creative optimisation, enabling you to evaluate where automation adds value and make faster, more confident creative decisions across formats and channels.

DESIGN AND EXECUTE AI-ASSISTED CREATIVE STRATEGIES

You’ll learn how to build AI-informed creative workflows including brand guardrails, structured prompting frameworks, and cross-channel asset adaptation strategies. You’ll use generative AI tools to develop, test, and refine performance-ready creative variations at scale.

EVALUATE AI-GENERATED CONTENT AND COMMUNICATE CREATIVE RATIONALE

You’ll gain hands-on practice assessing AI outputs against editorial and performance criteria, running creative experiments, and building scalable production frameworks. You’ll develop the ability to translate AI-generated content into clear, stakeholder-ready creative recommendations.

INSTRUCTORS WITH REAL-WORLD CRED

Learn from real-world creative production pros who bring hands-on experience straight from the field to the classroom. Every GA instructor is committed to giving the personalised feedback and support you need to crush your goals every step of the way.
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THE WORD FROM GA GRADS

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“Getting exposure and time with our instructor and classmates meant we could get to know other industries and how they approach marketing problems. This course gave me the confidence in my decision to move to marketing.”
Kiki Tolentino

GA grad, Digital Marketing Short Course

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GET MORE INFO

Learning AI skills is no longer optional. Tell us a little about you—and we’ll get in touch with more info.

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LET’S CHAT

Need to speak with someone directly?
Our admissions team is here to help.

QUESTIONS? WE'VE GOT ANSWERS.

AI is reshaping every role and every industry, and learning AI skills to enhance your role is no longer optional. General Assembly's Creative Production with AI is live, cohort-based training that equips learners with the practical skills to ideate, produce, optimise, and communicate AI-powered creative work with clarity and confidence. In 32 hours, you’ll build the AI-enhanced skill set today's content landscape demands.
Yes. When you pass this course, you’ll receive a LinkedIn-verified digital badge. Thousands of GA alumni around the world use their course badge to demonstrate their skills to their LinkedIn networks, potential employers, and more. Our courses are well-regarded by many top employers, who contribute to our curriculum and partner with us to train their own teams.

No, this Creative Production with AI course is designed for beginners and no technical background is required.

Our Admissions team can discuss your background and learning goals to advise if this course is a good fit for you.

General Assembly's Creative Production with AI is live, cohort-based training that equips learners with the skills to ideate, produce, optimise, and communicate AI-powered creative work with clarity and confidence. The course teaches learners how to leverage generative tools, structured prompting, and performance insights to accelerate ideation, drafting, and optimisation. In 32 hours, you’ll build the AI-powered creative production skills that modern content roles demand. You’ll also receive a LinkedIn-verified digital badge upon successful course completion.

Key learning outcomes include:

  • Mastering AI-enhanced creative production from the ground up
  • Designing and executing AI-assisted creative strategies
  • Evaluating AI-generated content and communicating creative rationale
Yes. All of our courses are designed for busy professionals with full-time work commitments. There’s no prework, and the workload is designed to be manageable with a full-time job. If you need to miss a session or two, we offer resources to help you catch up. We recommend you discuss any planned absences with your instructor.

Our Admissions team is here to help and can advise whether this course is right for you and your learning goals. You can also:

*Course modality options vary by location, pending market availability. Please contact our Admissions team to discuss what version is available in your location.

Education does not guarantee outcomes, including, but not limited to, employment or future earnings potential.
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