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When you need to make sense of a large amount of information — after a team brainstorm or a user research data dump — turn to affinity mapping. This technique is used to organize terms and ideas by grouping them with related concepts, which helps give shape to your team’s design.
Similar to affinity mapping, card sorting is a research method that helps you understand users’ expectations and how they categorize your content. Once participants organize a set of topics on cards into categories, you’re able to better build a more effective and intuitive digital experience.
Information architecture — or IA — is the structuring and organizing of a website or app’s content in order to boost usability. Effective IA enables users to easily and intuitively navigate to exactly where they want to go, no matter where they are on the site.
InVision, Axure, and Balsamiq are all examples of industry-standard prototyping tools that can help you bring your design to life before building begins. These programs let you see concepts in action with clickable prototypes and helps teams pinpoint areas that require improvement to improve on before the development process.
With various devices and screen sizes available, responsive design is key to creating a seamless user experience — no matter where you view it. From load time to targeted messaging, it allows for the optimal interface and experience across multiple platforms and makes site maintenance easier over time.
Service design focuses on creating a service — such as meal delivery or checking in for a flight — that aligns with its users’ needs. It incorporates both what the user sees (the front stage) and the behind-the-scenes action that makes a product tick (the back stage).
In user experience design, usability refers to how easy a digital product is to learn and navigate. When true usability is achieved, people are able to find exactly what they need on a website or app, avoiding errors and hiccups along the way.
User & Usability Testing
User and usability testing ensures a website or app will run smoothly before it even launches. User testing focuses on an individual or group’s feedback on the website or app, while usability testing offers quantitative data that helps target problem areas that hinder the experience.