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YouthNation: Why Youth Culture Owns the Future of American Business

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Michael Lazerow
CMO, SalesForce Marketing Cloud

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Matt Britton
CEO and Founder, MRY

Questions? Read our FAQs

About This Class

Learn from YouthNation author Matt Britton (Founder and CEO, MRY) why youth culture is the future of the American Business landscape. The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed. What does it takes to stay connected, agile, authentic, and relevant today? Learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth.

Chapters

  • YouthNation 58:04

Takeaways

• The principles of YouthNation that every business must implement to stay relevant • Case studies of companies that are harnessing the power of youth culture to drive business of all types

About the Instructor(s)

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Michael Lazerow
CMO
SalesForce Marketing Cloud

Michael Lazerow is a serial entrepreneur who has founded several successful media companies. Most recently in 2007, Michael co-founded Buddy Media, Inc., a privately held company that offers some of the world's largest brands social media solutions. Michael served as chairman and CEO before the company was sold to Salesforce.com on June 4, 2012.

While attending Northwestern University, Michael founded University Wire (now owned by Columbia Broadcasting System (CBS)), a network of more than 700 student-run newspapers. He later founded GOLF.com, which was purchased by Time Warner's Time Inc. division in 2006. Subsequent to the 2006 acquisition, Michael joined Time Inc. as General Manager of GOLF.com and GOLFONLINE.com. Michael also sits on the boards of Savored and Saving Star.

Michael lives in New York City with his wife, Kass, who serves as Buddy Media's COO, and their three children, Myles, Cole and Vivian. Michael graduated from Northwestern University with a B.S. and M.S. in Journalism.

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Matt Britton
CEO and Founder
MRY

Matt Britton is known throughout the advertising industry as an expert in social media marketing with a unique & deep domain expertise in the Millennial generation and author of YouthNation, Building Remarkable Brands In A Youth-Driven Culture Matt currently serves as founder and CEO of New York-based MRY (formerly Mr Youth)—a world leading social media and youth marketing agency. Since founding the agency in 2002, MRY has worked with some of the world’s leading brands—including P&G, Microsoft, Coca- Cola, & Visa —to help them connect with today's rapidly evolving and highly elusive consumer. Matt has grown MRY from a one-man startup to a company with over 600 employees worldwide. In 2013, MRY was named “Digital Innovator Of The Year" by Mashable.

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