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Your Personal Brand and the Internet


Charles Pooley
Founder & CEO, Workfolio

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About This Class

The world is digital, and your professional persona should be, too. Understand your brand and learn how to set up a personal website.


  • Intro 0:27
  • You Need a Personal Brand 1:16
  • The Personal Brand Ecosystem 2:25
  • Building Your Brand on the Web 2:40
  • Build Your Personal Website 1:28


• Understand the importance of branding yourself.
• Learn about the personal brand ecosystem.
• Build a personal brand online.
• Establish a personal website.

About the Instructor(s)


Charles Pooley
Founder & CEO

Charles is the Founder & CEO of Workfolio, a company that develops applications for professional visibility and global partners of Right Management, the talent and career management experts within ManpowerGroup.

Charles speaks and writes on the subjects of personal branding and competitive intelligence. He has been featured on Bloomberg Television, CNBC, Forbes, US News, and BBC.

At age 30 Charles became one of the youngest CIO's for an American public company. His design and marketing work has won numerous awards including Best Websites for Your Career from Forbes.

Charles has served as an officer and leadership instructor for the Civil Air Patrol and marketing advisor to non-profit institutions including the Michigan Opera Theatre in Detroit.

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