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Learn how a brand comes into reality as the experience design evolves. We'll focus on decisions in the product development timeline that are tied to the original product strategy. We will look at real-world examples that showcase successes and failures of digital product branding.
Dan Maccarone is the co-founder of Charming Robot, a product design company based in NYC. For the past twelve years, he has been helping startups and media companies shape their online product strategy, including foursquare, Rent the Runway, Jetsetter and Savored. His experience also includes television, music and print media, and he has worked with Late Night with Jimmy Fallon, Gawker, Saturday Night Live, Universal Music and The Wall Street Journal. One of his most noted projects was creating the original strategy and user experience for Hulu. Prior to Charming Robot, Dan co-founded the design agency Hard Candy Shell. Dan received his Master's Degree from Columbia University's Graduate School of Journalism and his Bachelor of Arts from Colby College in English and Performing Arts.