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User Research Methods for Lean Teams

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Julie Blitzer
User Experience Consultant

Questions? Read our FAQs

About This Class

User research is one of the most important steps in the product development process, but many companies forgo it because it is perceived to be complicated and expensive. This session introduces six methods for user experience design research. For each method, we will discuss ways to move quickly (and cheaply) while gathering valuable insights that can help you create a well-designed product.

Chapters

  • Introduction 12:21
  • Four Best Practices 9:56
  • Idea Stage (Non-Directed Interviews) 10:32
  • Improving Your Prototype (Card Sorts) 8:10
  • Improving a Minimum Viable Product (Usability Testing) 6:14
  • Working with an Established Product (Analytics) 11:49

Takeaways

  • Learn why user research helps products succeed
  • Decide which research methods are best for your team and project
  • Explore qualitative and quantitative research methods

About the Instructor(s)

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Julie Blitzer
User Experience Consultant

Julie Blitzer is an independent User Experience Consultant for digital agencies, startups and technology companies. She helps companies better understand and serve their audiences through design research and a unique interdisciplinary background in politics, business and mathematics.

Julie worked as a UX Designer for JOOR, AppNexus and UX Lead for Advomatic. She has donated instruction and mentoring to Girls Who Code and StartupWeekend NYC. Past speaking appearances include SXSW Interactive 2010 & 2011, Netroots Nation, IPDI's Politics Online and Organizing 2.0.

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