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Three Strategies for Designing Persuasive Presentations

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Jessica Sato
Freelance Designer

Questions? Read our FAQs

About This Class

Whether you’re speaking to your board of directors, pitching a product to a group of strangers, or walking through your portfolio in an interview, your presentation must be designed to persuade a specific audience. In this class, Jessica Sato will help you understand your audience, explain simple visual design strategies to help you create compelling images, and walk you through a process you can use to create presentations.

Chapters

  • Introduction 2:50
  • Identify the Audience 4:00
  • Case Study 1:12
  • Case Study: Storyboarding 12:17
  • Case Study: Designing 26:57
  • Review and Q&A 11:47

Takeaways

  • Learn how to identify the needs of your audience
  • Create compelling visuals that help tell a story
  • Storyboard your presentation

About the Instructor(s)

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Jessica Sato
Freelance Designer

Jessica Sato is a freelance designer serving major institutional as well as corporate clients, including Johnson & Johnson, NYU Langone Medical Center, the Environmental Defense Fund, and L’Oréal/Lancôme, among many others. She also advises small businesses and startups, offering her “big pool” expertise to the little guys, too. Jessica earned a BS in Mechanical Engineering from the University of California at Berkeley and an MID in Industrial Design from the Rhode Island School of Design (RISD). With background in strategy, information design, UX, branding, and architecture, she always focuses on applying design toward the mindful betterment of human experience.

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