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Test Market Your New Business


Erik Kimel
Founder, Peer2Peer

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About This Class

What’s more terrifying than the prospect of investing in a new business and waiting expectantly for customers who never show up? If this sounds familiar, you’ve got your marketing plan backwards. There is a way to test whether customers are interested in your new business before you’ve even built your product.

In this class, Erik will explain three strategies for pre-launch test marketing: web landing pages, online surveys, and in-person customer interviews. Erik will help you prove a market for your new product or service, using examples from his past marketing experiments.


  • Introduction 5:00
  • Step One: Create a Landing Page 5:07
  • Step Two: Conduct a Survey 3:25
  • Step Three: Network 2:20
  • Case Study and Q&A 20:07


  • Identify multiple channels to reach your target customer
  • Carry out three tests of your product’s marketability
  • Relate best practices for conducting customer research

About the Instructor(s)


Erik Kimel

Erik Kimel is an entrepreneur and founded his first company, Peer2Peer Tutors, as a senior in high school in 2004. He grew Peer2Peer from one tutor and one client to over 5,000 tutors and 5,000 clients across the east coast region of the United States. In 2012, Peer2Peer Tutors was acquired by an international network of college admissions experts, which was covered by the Wall Street Journal. Kimel has been featured on the Top 25 under 25 list in Business Week and holds a BA from New York University's Stern School of Business.

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